Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management



Designation: Campaign Management Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.



What are we looking for?

Demonstrable success in improving account performance in social / similar online ad experience will be considered as well

Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization

Bachelor's degree, MBA Marketing will be an added advantage

Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities

Excellent organization and time management skills to complete tasks on time.

Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)

Excellent analytical skills with ability to mine data to inform decisions


Roles and Responsibilities:

Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns

Recommend new strategies based on data and testing

Experience in Audience research, audience building and ad creation

Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook

Excellent knowledge of Instagram ads manager and other social media best practices

Knowledge on responding to comments, compile campaigns and create content for Instagram

Audit and optimize new & existing ad campaigns to ensure KPI's are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.

Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis.

Organize hypotheses and recommendations for enhancing campaign performance

Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage)

Understanding of Google Analytics and Google Tag Manager is a plus

Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications


 Qualifications 

Any Graduation