Pardot Developer

Qualifications:

• 4-5 years of good hands on knowledge of Pardot for building, setting up and executing various types of campaigns, forms, form handlers, automation rules, segmentation lists, etc
• Excellent knowledge of HTML, CSS
• Should understand the data flow between Sales cloud and Pardot
• Good knowledge on Handlebars Merge Language (HML) and able to create dynamic content
• Should have created and deployed lead scoring model
• Landing page creation / lead capturing
• 3-4 years of responsive HTML coding experience email + landing pages
• Knowledge of building SMS / Push /In app messages would be preferred
• 1-2 years of experience using HML, AMP scripting or any other scripting language
• Ability to work in a high-energy, quickly changing, and demanding environment
• Should have excellent communication skills and be able to interface directly with clients and higher management.
• Should have good presentation skills and should be able to clearly communicate ideas, thoughts, and challenges.

Roles & Responsibilities include:

• Understand the business use-cases and provide the necessary technical solution
• Perform automated roles for data transition from sales cloud to Pardot
• Implement data dedupe practices
• Act as campaign developer for campaign operations projects
• Will also need to know dynamic content Email/Push/SMS builds.
• Develop, Setup, QA and Schedule various types of campaigns in Pardot
• Custom coding (when required)
• Usage of responsive builds for emails and landing pages
• Field mapping, custom field creation
• Setting up lead scoring process, rules and maintaining
• Dynamic list creation
• Tracking from various data sources for automation/scoring
• Lead Qualification and remapping
• Campaign performance tracking and reporting
• Building Smart Form and Landing pages to capture and support audience segmentation