Marketing Executive

Role & responsibilities

• Assist in developing and implementing marketing strategies aligned with company goals.
• Support brand identity initiatives and ensure consistency across all communication channels.
• Monitor market trends to identify opportunities for differentiation and innovation.
• Contribute to branding narratives and manage external & internal communications through in-clinic branding, patient communications, and social media platforms.
• Create, edit, and manage video content to support marketing campaigns.
• Leverage data-driven insights to measure and analyse campaign performance.
• Assist in implementing strategies for improving key performance indicators.
• Collaborate with cross-functional teams to execute integrated marketing efforts.
• Identify and build relationships with potential partners to enhance brand visibility.
• Manage and monitor the marketing budget effectively, ensuring optimal use of resources.
• Conduct primary and secondary research to develop impactful patient communications.
• Brainstorm and execute innovative marketing ideas to maximize return on investment.
• Monitor and report on marketing initiatives, making recommendations forimprovement.

Desired Skills:

• Basic understanding of the Healthcare and HealthTech industries.
• Knowledge of brand management principles and integrated marketing communications.
• Familiarity with offline and digital marketing ecosystems and current trends.
• Proficiency in MS Office (Word, PowerPoint).
• Hands-on experience with video creation and editing tools such as Adobe Premiere Pro, Final Cut Pro, or equivalent software.

Soft Skill Requirements:

• Strong communication and presentation skills.
• Ability to quickly understand business requirements and translate them into actionable marketing strategies.
• Stakeholder management skills.
• Attention to detail and strong time management abilities.
• Collaborative mindset and ability to work effectively in teams.

Experience & Academics:

• 3-5 years of experience in marketing roles, preferably in Healthcare/HealthTech sectors, with exposure to brand management and campaign execution.
• Bachelor's degree in Marketing, Communications, or related fields.
• Certification in video editing or experience in managing multimedia content is a plus.