Dr. B. Lal Clinical Laboratory - State Head (10-12 yrs)

Role Clarity: State Head

Role Definition:

Oversees sales operations across multiple zones within a designated cluster, ensuring revenue growth, market penetration, and alignment with the organization's sales strategy. This role focuses on mentoring Zonal Sales Managers, driving channel-specific initiatives, and ensuring seamless execution of sales plans.

Deliverables:

- Develop and implement cluster-level sales strategies aligned with national objectives.

- Achieve revenue, profitability, and market share targets for the cluster. Drive customer acquisition and retention efforts across zones.

- Lead, mentor, and support Zonal Sales Managers to ensure high team performance.

- Monitor and evaluate sales performance across zones within the cluster.

- Identify and address geography-specific challenges and opportunities.

- Ensure successful execution of organizational sales campaigns and initiatives at the cluster level.

Task and Activities:

Cluster Strategy Development:

- Create annual and quarterly sales strategies tailored to the cluster's market dynamics.

- Define cluster-specific KPIs and ensure alignment with organizational sales goals.

- Collaborate with marketing and channel heads to design promotional campaigns for the cluster.

Team Leadership and Development:

- Provide coaching and mentorship to Zonal Sales Managers to enhance their leadership capabilities.

- Conduct regular performance reviews with Zonal Sales Managers and provide actionable feedback.

- Develop training programs to address skill gaps and ensure team readiness for market challenges.

- Foster a high-performance culture through recognition and rewards programs.

Operational Execution:

- Oversee the implementation of sales strategies across zones within the cluster.

- Monitor sales team performance and ensure alignment with revenue and market share goals.

- Conduct weekly meetings with Zonal Sales Managers to discuss progress, challenges, and opportunities.

Customer Engagement and Retention:

- Develop cluster-level strategies to improve customer acquisition and retention.

- Address escalated customer queries and ensure timely resolution.

- Implement initiatives to enhance customer satisfaction and loyalty.

Market Expansion and Growth:

- Identify opportunities for market expansion and develop action plans to capitalize on them.

- Collaborate with channel heads to onboard new partners and strengthen existing partnerships.

- Stay updated on market trends, competitor activities impacting the cluster.

Collaboration and Stakeholder Engagement:

- Act as a bridge between the National Sales Head and Zonal Sales Managers.

- Develop the collaboration between marketing, operations, and product teams for seamless execution of sales strategies.

Success Metrics:

- Cluster-level revenue targets achievement

- Customer acquisition growth

- Retention of key accounts and partners.

- Sales efficiency and Quality in on-ground execution.

- People Score