AVP - Media Planning & Client Strategy

Roles and Responsibilities

• Media Planning & Strategy (Full Funnel / Organic & Paid)
• Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals.
• Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals.
• Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs.
• Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly)

• Media Innovation & Team Growth
• Be the centre point of innovation and adapt new marketing technologies & media channels within the company.
• Understand and stay current on industry trends, competitive landscape, and internal product development efforts.
• Explore and implement new channels to our media mix.
• Demonstrate results basis the innovation, driven within the company.
• While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams.

• Client Retention/ Strategic Relations:
• While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale.
• Periodically set up strategic meetings with clients to drive better engagement & long term retention.

• Team Collaboration & CXO Engagement
• Closely engage with CXOs to drive long term organization vision & goals.
• Collaborate with cross functional team to drive results throughout the client funnel.
• Lead innovative projects within the ecosystem to improve overall delivery & results across the organization.

What we need

• Graduate/ Postgraduate in any Specialization
• 5+ years of experience in the media planning and strategy.
• Ability to drive strategic discussion with clients.
• Proven experience of managing a large team and fast growing business.

Professional Attributes

• Hands-on, action-oriented approach to problem solving
• A team player with strong leadership and project management capabilities
• Strong verbal and written communication
• Strong analytical and problem-solving skills

Personal Attributes

• Persistent with a high sense of ownership
• Strong interpersonal and influencing skills, with a closure mindset
• Demonstrate ability to work in a fast paced, hyper-normal growth environment