DemandNXT - Email Marketing Specialist (1-3 yrs)

Role Overview:

- Email Marketing Specialist Responsible for creating email marketing campaigns to promote a product or service.

- Determines target audience, devises campaign, and launches email campaign to generate leads for the business.

Duties and Responsibilities:

- Manage and build an overall email marketing strategy.

- Create and design various CTAs and email templates, email lists, and campaigns.

- Determine email marketing KPIs.

- Create smart email lists and Increase email subscriptions.

- Segment lists based on behaviors like past email engagement and website interactions.

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

- Should manage B2B (business-to-business) integrated marketing campaigns to acquire and retain customers.

- Should manage the procedure, implementation, tracking, and measurement of marketing campaigns.

- Should be Working within a budget and reporting any overspending.

- Should be able to deliver regular reports of campaign results, including web analysis and evaluation of KPI's.

- Maintain regular measurement of the ROI of campaigns.

- Write, edit, and proofread copy for promotional materials within marketing campaigns.

- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels.

Work experience/Skill Sets/Competencies :

- Hands-on experience in marketing automation platforms.

- Proven experience building email marketing campaigns.

- Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.

- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).

- Knowledge of SEO/SEM and Google Analytics.

- Familiarity with analytical and database tools (Hubspot, SendGrid, MailChimp, SendinBlue, etc.

- Excellent written communication skills.

- Strong project management skills and exceptional attention to detail.

- Strong writing skills that attract customers and/or clients.

- Ability to work under tight deadlines.

- 1-3 years of experience producing and publishing email.

- An ability to multitask and move fast while paying close attention to detail.

- Strong communication skills within a fast-moving company environment.