Defence Bakery - Brand Manager (4-8 yrs)

Position : Brand Manager

Working Schedule : 6 days a week, Sunday fixed off

Location : South Delhi

Department : Marketing

Experience : 4-8 years of experience in brand management preferably from the FMCG category, particularly in the hospitality retail chain.

About us:

- Established in 1962, Defence Bakery stands as a revered pillar of Delhi's culinary landscape, renowned for its rich heritage and steadfast dedication to quality.

- As one of the city's oldest bakery, Patisserie, and Confectionery establishments, we take pride in our simple yet authentic approach to business, which has propelled us to consistent growth over the years.

- In 2018, it successfully launched its sister brand "Alma Bakery and Cafe" with a deep-rooted commitment to delivering excellence in culinary delights to the discerning palates of Noida.

- We are deeply dedicated to fostering a sustainable community through our core values of innovation, a people-first approach, and excellent legacy products & services.

- We're looking for a forward-thinking individual with expertise to direct our marketing communication and branding efforts through a complex operative arena by devising an innovative strategy that aims toward creating a successful competitive advantage for our legacy brand.

- Having a keen understanding of market dynamics and recognizing industry trends will be instrumental in shaping a compelling brand positioning.

Key Responsibilities:

- Brand Positioning: Create innovative concepts and implement them to enhance customer loyalty, elevate brand perception, and establish a unique brand identity that differentiates us from competitors.

- Product Strategy and NPD: Develop product strategy, conceive ideas, and guide the process from conceptualisation to bringing new products to market.

- Digital Strategy: Craft a holistic digital strategy across various channels, spearheading the consumer acquisition journey.

- Manage social media assets and devise engaging strategies to foster interaction and connection with our target market.

- Customer Acquisition: Execute design prototypes across diverse digital and offline platforms to guarantee a seamless consumer journey across touchpoints, aiming for a 2-3x increase in consumer acquisition in a specified period.

- Brand Performance Metrics: Define the desired performance standards, determine cost and pricing structures, identify potential market applications, and estimate sales projections.

- Manage the marketing budget to drive sustainable bottom-line growth.

- Marketing Strategies: Design roadmap to translate marketing efforts into the execution of collaterals, events - online/offline, tie-ups with regional influencers, relationship-based engagement with community influencers etc.

- Create, propose, and adhere to marketing budget (ATL, BTL, Online, PR, etc. ) to ensure effective optimization and efficient utilization of marketing investments.

- Reporting and data analysis: Study market trends and create a comprehensive report for marketing and branding metrics by analyzing key indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), revenue growth, market share, and customer satisfaction.

- Regularly monitor these metrics and provide a strategic roadmap and actionable insights

Qualification - Graduate in marketing or a related field, Preferred MBA

Ideal Candidate:

- Proven ability to develop brand and marketing strategies in the hospitality/FMCG segment.

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind