Bright Lifecare - Senior Brand Manager (4-7 yrs)

About Healthkart:

Healthkart is India's leading nutrition and supplement platform.

Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, Healthkart offers a comprehensive range of products, engagement tools, and expert assistance for all wellness and fitness needs.

With three marquee nutrition brands - MuscleBlaze, HK Vitals, and Gritzo - Healthkart is a leader in their respective segments, following an omnichannel distribution strategy.

The company has grown rapidly, employing over 1000 people and serving more than 10 million happy customers.

Role and Responsibilities:

We are seeking a Senior Brand Manager to join Gritzo, a leading online child nutrition brand in India.

In this role, you will be responsible for:

- P&L Ownership: Managing profit and loss, achieving topline and bottom-line targets as per the annual plan.

Leading NPDs (New Product Developments):

- Identifying potential white spaces for the brand to explore.

- Collaborating with R&D teams on product formulation, packaging, pricing, and market launch.

Scaling Quick Commerce Channels for Gritzo:

- Working with the Q-Com team to build growth levers across product, sampling, communications, and brand scale-up.

Category Management:

- Overseeing revenue ownership for sub-categories within the brand.

- Managing product offerings, whitespace mapping, scaling online channels, and influencer amplification in collaboration with channel teams.

User-Driven Growth Campaigns:

- Gaining insights from customer cohorts using first-party data from D2C websites and third-party e-commerce data.

- Creating user segmentation and engagement funnels, conducting A/B testing, and developing growth hypotheses.

- Analyzing end-to-end life cycle funnels and attribution metrics to refine marketing strategies.

- Cross-Brand Associations/Tie-Ups: Identifying new partnership opportunities to leverage networks for Gritzo's growth.

Performance Monitoring:

- Analyzing brand performance, identifying growth opportunities, and tracking competition.

- Creating daily dashboards and collaborating with analytics teams to streamline data reporting.

Qualifications and Experience:

Education: Bachelor's/ Masters degree in Marketing, Business Administration, or a related field is required.

Experience: 4-7 years of relevant work experience, preferably in brand management, marketing, or related roles.

Skills: Strong analytical skills, growth-driven mindset, and expertise in product and category management.

Additional Details:

Notice Period: Immediate to 30 days