Online Category Manager

TEAM BACKGROUND :

You will be a part of the Omni-commerce team at Decathlon, with a specific focus on

E-Commerce Turnover & Turnover growth

Conversion Rate on mobile app and web

Marketing Efficiencies (ROAS)

Job Description :

A Category Manager plays a crucial role in ecommerce companies by overseeing the strategic management and optimization of product categories.

This position requires a deep understanding of consumer behavior, market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories.

The Category Manager collaborates with cross-functional teams, including marketing, merchandising, operations, and supply chain, to achieve business objectives and maximize sales performance.

Responsibilities :

1. Category Strategy: Develop and execute comprehensive category strategies aligned with overall business goals, considering market trends, customer preferences, and competitive analysis.

2. Assortment Planning: Curate and manage product assortments within assigned categories, ensuring a balanced mix of products that meets customer demands and aligns with brand positioning.

3. Supply Management: Monitor and optimize the supply network to ensure the right stock is available at the right place at the right time to guarantee the best digital customer promise for our customers.

4. Performance Analysis: Analyze sales data, key performance indicators (KPIs), and customer insights to identify opportunities for growth, improve product performance, and address any issues affecting category performance.

5. Competitive Analysis: Conduct regular market research and competitive analysis to understand industry trends, benchmark against competitors, and identify gaps or opportunities within the category.

6. Cross-functional Collaboration: Work closely with various internal teams, such as marketing, merchandising, operations, and supply chain, to align strategies, execute promotional campaigns, manage inventory, and ensure a seamless customer experience.

8. New Product Introductions: Evaluate and onboard new products, considering customer demand, profitability, and strategic fit within the category.

9. Pricing and Profitability: Set competitive pricing strategies, monitor pricing trends, and optimize margins to achieve revenue and profitability targets.

10. Stakeholder Communication: Effectively communicate category performance, strategies, and initiatives to stakeholders, including senior management, to ensure alignment and support for category objectives.

Strategy

• Develop and execute strategies to drive online sales growth, enhance customer experience, and improve conversion rates. Stay updated on ecommerce industry trends, and customer preferences to recommend innovative strategies and initiatives.
• Conduct market research and competitor analysis to identify opportunities for differentiation and market positioning.
• Customer profiling

Project and Performance Management

• Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• PNL
• Business Piloting
• Coordinate with IT teams to ensure smooth website functionality, troubleshoot technical issues, and implement enhancements. (To add Features)

Stakeholder Management / Collaborations

• Collaborate with marketing teams to plan and implement effective online marketing campaigns, including email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. (to add Comcom plan)
• Work closely with Signed Sports to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.
• Work closely with the Country UHC team to understand customer sentiments and address customer journey grievances.

Key Deliverables

• Eco - Turnover, Revenue Growth, Profitability, Return Rate, Business Piloting Accuracy
• Strategic - Market Share + Penetration, Ecommerce Share
• Human - Team Happiness, Team development (Skills Matrix), Attrition Rate
• Customer Centricity - Product Rating for the assortment cumulatively, Customer Retention%

Qualifications :

Bachelor's degree in business, marketing, or a related field (Master's degree preferred)

Proven experience as a Category Manager or in a similar role within the ecommerce industry

Strong analytical skills with the ability to interpret data and make data-driven decisions

In-depth knowledge of ecommerce platforms, industry trends, and competitive landscape

Excellent communication and collaboration skills to work effectively with cross-functional teams

Strong negotiation and vendor management abilities

Results-oriented mindset with a focus on driving revenue growth and profitability

Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast- paced environment

Proficiency in using data analysis tools and software.