Assistant Digital Category Leader

A Digital Category Leader plays a critical role by driving the GMV and customer experience for the respective categories.

This position requires a deep understanding of market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories.

The ADCL collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience.

Responsibilities :

Strategy

• Conduct competitor analysis to identify opportunities for differentiation and market positioning.

Project and Performance Management

• Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• PNL + Business Piloting

People

• Collaboration with multiple vertical teams to achieve objectives

Stakeholder Management / Collaborations

• Proactive business planning and owning the category online business case along with business finance and program teams.
• Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.
• Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.
• Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances

Qualifications :

• Master's degree is preferred
• 4-6 years of relevant experience
• Demonstrated expertise in category management, preferably within the D2C or ecommerce sector
• Proficient analytical skills, with a strong ability in data analysis and market research
• Outstanding communication essential

Work policy : 1 Day WFH per week as per requirement.