Analyst/Manager - Marketing Analytics (10-17 yrs)

Job Summary: We are seeking a highly experienced Marketing Analytics Analyst/Manager who will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives.

The role involves analyzing MMM outputs provided by external agencies, generating actionable insights, and presenting comprehensive reports to senior leadership.

The ideal candidate will excel in project management, cross-functional collaboration, and translating complex data into strategic recommendations that drive business growth.

Strong skills in PowerPoint, data visualization tools, and analytical capabilities are essential for success in this role.

Must have skills & tools:

- 10+ years of experience in marketing & advertising analytics or a related field.

- Experience in the FMCG/CPG industry is mandatory.

- Proficiency in PowerPoint and other presentation or reporting tools (e.

, Tableau, Power BI).

- Experience in project management to handle cross-functional deliverables efficiently.

- 5+ years of managed MMM experience in market research and competitive intelligence.

- Strong analytical skills to work with large datasets and translate insights from MMM reports into actionable business strategies.

Qualifications: Bachelor's/Master's degree in a relevant field, such as statistics/ mathematics/ business or equivalent degree in a related field.

Good to have :

- Experience in identifying and recommending research methodologies and preferred suppliers on a global basis.

- Experience in conducting special research projects to support further penetration of existing markets, evaluate new market opportunities, and support new product development.

- Excellent communication and presentation skills.

Key Responsibilities :

- Collaborate with MMM agencies to analyze outputs, assess report quality, and ensure insights align with business objectives.

- Generate and present comprehensive reports to the leadership team using PowerPoint and other presentation tools.

- Present complex insights effectively to leadership and stakeholders using tools like PowerPoint, ensuring actionable recommendations for cross-market strategies.

- Oversee project timelines and budgets, coordinating with cross-functional teams and agencies to meet deliverables.

- Present findings effectively to senior stakeholders and provide actionable business recommendations.

- Collaborate with the MMM agency, global Consumer Business Insights (CBI) team, and local cross-functional teams to enhance the coverage of marketing analytics through MMM.

- Assess the quality of region-led MMM report deliverables.

- Translate complex data insights into actionable recommendations for cross-market sharing, communicating findings clearly and concisely to stakeholders at all levels.

- Conduct MMM simulations to evaluate cross-market marketing investment scenarios.

- Visualize data insights and perform Brand and Marketing Expense (BME) analytics to inform and shape business strategies.

- Develop and implement analytics strategies to optimize campaign performance and identify opportunities for improving marketing investments.

- Stay up to date with industry trends and best practices to continuously improve marketing analytics capabilities.

- Utilize business knowledge and research findings to inform and influence marketing strategy and objectives.

(The candidate who can join within 30 days may only apply)