Growth Head - OTT Play Subscriptions (10-20 yrs)

Growth Head OTT play Subscriptions - Hindustan Times

- Step into the exciting world of OTT play, a rapidly growing OTT (Over-The-Top) streaming platform that is redefining content discovery and engagement.

- With an extensive range of captivating shows, thrilling sports events, and engaging web series, OTT play has established itself as a prominent player in the entertainment industry.

- Backed by the esteemed Hindustan Times, we are driven by innovation and dedicated to creating exceptional user experiences.

- As we continue our journey of growth, we invite you to join us in shaping the future of entertainment.

The Charter:

- Build OTT play as a high growth subscription business which provides an awesome subscription experience; and plan the journey of other existing products into the subscription.

- Manage the P&L of the business, including budgets, reporting and resource plans, with focus on driving subscriber growth, revenue, profitability and managing costs

- Map out and prioritize what OTT subscription based products to work on based on a deep understanding of user needs and insights, industry trends and competitive environment.

- Lead Commercial discussion/negotiations with partners for viable business offerings

- Develop a strategy to building content sampling funnel to act as feed for subscriptions

- Study consumption behaviour to identify user segments with high propensity channel partners

- Build engagement programs for consumption and renewals

What You'll Do:

- Define the organizational vision that OTT Play subscription needs to be successful in scaling our subscription management

- Partner with our business, marketing, circulation, technical, and finance leaders to identify, scope, and deliver on new opportunities

- Drive Renewals and Engagement.

- Strong understanding of OTT ecosystem in India and outside

- In-depth understanding & hands-on experience in managing OTT partnership

- This role will build and manage a multi-year roadmap for OTT subscription business - both powering the viewer experience as well as growth

- Partner internally and externally to drive innovation and growth

What to Bring:

- Proven experience and success in driving and managing partnership and business development

- Clear track record of building and delivering on multi-year marketing strategy and roadmaps that resulted in recognized innovation in the industry

- Experience working in both highly agile environments as well as large product development efforts

- Ability to prioritize competing opportunities, balance market needs with business priorities

- Solid understanding of customer experience, business goals and competitive pressures and the ability to convert those into business requirements and priorities, and broadly communicate them to the organization

- Ability to make sound judgments based on tradeoffs of different solutions, complex problems, various partners, and constraints

- Superb analytical abilities: Ability to solve complex problems through analytics and data oriented approach to decision making

- Strong stakeholder management : Ability to balance and efficiently resolve contradictory demands and timelines in order to deliver against the company strategy and goals

Nice to Haves:

Someone with deep understanding and expertise in OTT industry and has experience with:

- Tools like Moengage/Clevertap, GA.

- Working with cross-functional teams such as Legal, Product, Design and Tech.

- 10+ Yr of growth/subscription experience.

KPI's:

- User & Revenue growth month on month as per AOP

- CAC management as per AOP

- User Engagement growth

- Retention & Renewal as per AOP