Business Marketing Manager

The Business Marketing manager must be a highly skilled and experienced professional and will be responsible for leading and managing the business marketing initiatives.

The role requires strong leadership skills, a strategic mindset, and the ability to effectively manage a team. The responsibilities of the role will include the below-

• Develop and execute comprehensive marketing strategies to promote our business offerings within CRISIL.
• Collaborate with senior leaders and key stakeholders to identify marketing priorities and objectives that align with the companys overall goals.
• Conduct market research and analysis to identify potential marketing opportunities for business growth.
• Design and implement marketing campaigns and initiatives to improve brand awareness, generate leads, and support revenue growth.
• Drive thought leadership initiatives, including whitepapers, articles, and speaking engagements, to position CRISIL as a leader in the industry.
• Manage and track marketing budgets, ensuring effective utilization of resources and timely reporting of results and ROI.
• Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
• Collaborate with cross-functional teams, including sales, product management, and operations, to align marketing efforts with business objectives.
• Monitor industry trends and competitor activities to identify opportunities for differentiation and proactive marketing strategies.
• Track and analyze campaign performance metrics, making data-driven recommendations for continuous improvement.

To support the wide range of responsibilities encompassed within this leadership role, candidates must possess an equally broad set of skills.

• Strong leadership skills with experience in managing and developing a team.
• Exceptional strategic thinking and problem-solving abilities with a focus on driving results.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• In-depth knowledge of various marketing concepts, strategies, and best practices.
• Proficiency in market research and data analysis, using tools and techniques to derive insights for marketing decision-making.
• Experience in digital marketing and campaign management, including ABM, SEO, SEM, content marketing, email marketing (Marketo/Pardot), social media platforms, CRM systems (Salesforce)
• Ability to multitask and prioritize in a fast-paced environment while adhering to strict deadlines.
• Strong organizational and project management skills, with high attention to detail.
• Knowledge of the financial services industry, specifically analytics, credit risk, and policy advisory, is a plus.
• Proficient in Microsoft Office applications

• 7+ years of B2B BFSI or technology marketing experience along with ABM and Content Marketing
• A minimum of three to five years in marketing strategy and revenue enablement roles in BFSI or information technology firms servicing BFSI industry.

Any degree: MBA in Marketing

Industry: BFSI or IT/Technology

Location: Mumbai (Hybrid)

Job type: Full time