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83 Aditya Birla Insulators Jobs

Head - Marketing

10-15 years

Mumbai, Nagpur, Thane + 3 more

1 vacancy

Head - Marketing

Aditya Birla Insulators

posted 23d ago

Job Description

Supporting Actions
Marketing Strategy & Planning
  • Develop and implement marketing strategies to increase brand awareness and generate leads in the broking/financial services market.
  • Conduct market research and competitor analysis to identify industry trends, client needs, and areas for growth.
  • Collaborate with senior management to set marketing goals and objectives aligned with the companys business strategy.
Campaign Management
  • Plan, execute, and monitor multi-channel marketing campaigns (digital, email, social media, events, etc.) to drive customer engagement and acquisition.
  • Analyze campaign performance using metrics such as ROI, CPA, and conversion rates; provide insights and recommendations for optimization.
  • Manage budgets for marketing campaigns, ensuring cost-effectiveness and maximum ROI.
Digital Marketing
  • Lead digital marketing initiatives, including SEO, SEM, social media advertising, and content marketing, to enhance online visibility and attract new clients.
  • Oversee website updates, landing pages, and digital content to ensure consistency and alignment with brand messaging.
  • Utilize data analytics tools (Google Analytics, SEMrush, etc.) to track website traffic and optimize user experience.
Brand Management & Content Creation
  • Develop compelling content for various marketing channels, including blogs, newsletters, videos, and press releases, to position the company as a thought leader in the broking industry.
  • Work closely with the creative team to design marketing materials (brochures, presentations, infographics) that align with brand guidelines.
  • Maintain and strengthen the companys brand identity across all marketing platforms..
  • Improving Leadership Visibility in Media and support the brand building.
Client Relationship & Engagement
  • Collaborate with the sales and client servicing teams to create client-focused marketing materials and presentations.
  • Organize webinars, workshops, and other client engagement activities to build relationships and showcase the company s offerings.
  • Monitor client feedback and market sentiment to inform marketing strategies and enhance the customer experience..
In House Marketing Campaigns
  • Create mailers, posters and other marketing materials for in house communication following the Aditya Birla Capital s Brand Guidelines
People Management
  • Mentor and guide junior marketing team members, providing training and support to help them develop their skills.
  • Coordinate with cross-functional teams (sales, product, compliance) to ensure alignment of marketing activities with overall business goals.
  • Evaluate team performance and provide regular feedback to foster a culture of continuous improvement.
Post Graduate

Employment Type: Full Time, Permanent

Read full job description

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What people at Aditya Birla Insulators are saying

What Aditya Birla Insulators employees are saying about work life

based on 67 employees
56%
67%
68%
96%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Aditya Birla Insulators Benefits

Soft Skill Training
Health Insurance
Job Training
Free Transport
Gymnasium
Cafeteria +6 more
View more benefits

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