Marketing Manager

Position Title: Marketing Manager

Location: Mumbai, Onsite (100% Work from Office)
Company: Trinka AI (Crimson Interactive), an International SaaS Product Company

Overview:
Trinka AI is a fast-growing SaaS company delivering cutting-edge AI solutions to customers in B2B and B2C markets worldwide. We are seeking a highly skilled and driven Marketing Manager with 8-10 years of experience to lead our growth marketing efforts. The ideal candidate will have a proven track record in digital marketing, ability to execute campaigns that deliver tangible results, and had a revenue ownership. This role requires someone who can develop and implement quick go-to-market strategies to support our business growth objectives.

Key Responsibilities:

• Strategy Development:
• Create and execute innovative marketing strategies to achieve customer acquisition, retention, and revenue growth goals in both B2B and B2C segments.
• Align marketing strategies with business goals and localize them foe key international markets.
• Campaign Management:
• Develop, execute, and optimize marketing campaigns across digital channels, including paid media, email, SEO, social media, and content marketing.
• Measure and analyze campaign performance to ensure ROI and identify areas for improvement.
• Go-to-Market Strategy:
• Define and implement agile go-to-market strategies for product/feature launches and updates in global markets.
• Collaborate with cross-functional teams, including regional sales, product, and customer success, to ensure alignment.
• Revenue Responsibility:
• Drive revenue growth by identifying and leveraging market opportunities.
• Manage budgets, forecasts, and performance metrics to ensure accountability and profitability.
• Customer Insight and Market Research:
• Conduct market analysis to understand customer behavior and preferences.
• Identify trends and opportunities to inform strategic decisions.
• Team Collaboration:
• Work closely with design, content, and sales teams to deliver cohesive and impactful campaigns & collaterals.
• Mentor junior marketing team members and foster a collaborative environment.

Qualifications:

• Experience:
• 8-10 years of proven marketing experience in both B2B and B2C sectors, with at least 2 years in a managerial role.
• Hands-on experience executing marketing campaigns that deliver measurable results.
• Technical Skills:
• Proficiency in digital marketing and analytics platforms and tools.
• Strong knowledge of SEO, SEM, email marketing, social media strategies, and content marketing.
• Soft Skills:
• Exceptional communication and presentation skills.
• Strategic thinker with a data-driven mindset.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
• Education:
• Bachelors degree.
• MBA or equivalent is a plus.

Why Join Us?

• Opportunity to work with a diverse and talented team in a global environment.
• A chance to lead impactful marketing initiatives and make a direct contribution to business growth.
• Competitive salary, benefits, and opportunities for professional development.