Crimson Interactive - Manager - Marketing (5-10 yrs)

Department: Digital Marketing

Location: Goregaon (West), Mumbai

About the Role:

- We are looking for a passionate and results-driven Digital Marketing Manager to join our dynamic team. This role is focused on driving growth, generating revenue, and building brand awareness across multiple digital channels.

- You will collaborate with various teams, including SEO, PPC, Design, and Content, to strategize, execute, and analyze digital marketing campaigns that target customer acquisition, engagement, and conversion. The ideal candidate will have hands-on experience in B2B demand generation, lead generation, and sales funnel management, with a strong background in digital marketing strategies and tools.

Key Responsibilities:

- Revenue Generation & Growth: Own and execute campaigns aimed at driving revenue and achieving growth targets across digital channels.

- SEO & PPC Collaboration: Work closely with in-house SEO and PPC teams to monitor, track, and optimize organic and paid traffic performance, conversions, and KPIs.

- Campaign Management: Design, implement, and analyze multi-channel marketing campaigns for customer acquisition, conversion, and retention. Leverage marketing automation and web analytics tools to measure and optimize campaign effectiveness.

- Website & Content Management: Oversee and optimize the structure and content of both regional and global websites to ensure they are engaging, user-friendly, and conversion-oriented. Conduct regular usability checks to ensure maximum localization and relevance for target audiences.

- Brand Awareness & Visibility: Build and promote brand awareness through online press releases, blogs, social media, and industry-specific content, ensuring the brand reaches the right audience.

- Collaboration with Cross-functional Teams: Work with designers and content creators to improve website design, develop new webpages, and refresh online marketing materials to maintain consistency and engagement.

- Content Strategy & Development: Create content briefs, copy, and design briefs for internal teams, ensuring that all content is relevant, aligned with business goals, and optimized for SEO and conversion.

- Sales Collateral Development: Develop and manage sales enablement content including presentations (PPTs), brochures, case studies, whitepapers, infographics, guides, and reports that help drive demand generation and lead qualification.

- Lead Generation & Funnel Management: Manage demand and lead generation strategies, working with sales teams to optimize the sales funnel (TOFU, MOFU, BOFU). Develop lead nurturing campaigns and help drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

- Email Marketing: Develop and execute data-driven email marketing campaigns, including content creation, segmentation, automation, and performance analysis.

- Channel Partner Marketing (Preferred): Work on building and engaging channel partner marketing programs to expand reach and generate leads.

Key Skills & Qualifications:

- Experience: 8-10 years of hands-on experience in digital marketing, with a focus on B2B demand generation, lead generation, and digital sales funnel management.

- Education: MBA from a reputed institute (preferred), with a strong background in digital marketing and/or product marketing (especially SaaS).

- Digital Marketing Expertise: Deep knowledge of SEO, PPC, organic marketing, and paid media strategies.

- Technical Skills: Basic understanding of HTML, JavaScript, and CSS is a plus; familiarity with web analytics and digital marketing automation tools (e.g., Google Analytics, HubSpot, Marketo).

- Sales & Funnel Management: Strong understanding of MQL/SQL, TOFU/MOFU/BOFU, and the entire sales funnel process from lead generation to conversion.

- Creative & Analytical Mindset: Ability to create innovative marketing campaigns, evaluate market trends, and analyze data to make data-driven decisions.

- Content Creation: Experience in creating, managing, and optimizing sales collateral, email marketing campaigns, and digital content across various platforms.

- Communication Skills: Excellent written and verbal communication skills, with the ability to present and communicate strategies and results effectively to stakeholders.

- Team Player: Ability to work cross-functionally with sales, design, product, and other teams to execute integrated marketing campaigns.

- Curiosity & Adaptability: A passion for learning, staying updated with digital marketing trends, and willingness to experiment with new strategies.

Preferred Skills:

- SaaS Marketing: Experience in marketing software-as-a-service (SaaS) products is a significant advantage.

- Channel Partner Marketing: Knowledge of building and managing partner marketing programs, especially in a B2B environment.

What We Offer:

- A dynamic and fast-paced work environment.

- Opportunities for professional growth and development.

- Competitive salary and benefits package.

- Collaborative team culture with an emphasis on creativity and innovation.