IT Marketing Manager (4-7 yrs)

Key Responsibilities:

- Develop and implement comprehensive marketing strategies aligned with business objectives.

- Conduct market research and competitive analysis to identify opportunities and threats.

- Set measurable marketing goals and track key performance indicators (KPIs).

- Develop and maintain a strong brand identity and messaging.

- Oversee brand consistency across all marketing channels.

- Manage brand reputation and crisis communication.

- Develop and execute targeted lead generation campaigns, including email marketing, social media, content marketing, and paid advertising.

- Utilize marketing automation tools to nurture leads and improve conversion rates.

- Collaborate with sales teams to qualify and prioritize leads.

- Create high-quality content, such as blog posts, whitepapers, case studies, and videos.

- Optimize content for search engines (SEO) to drive organic traffic.

- Distribute content through various channels, including social media and email.

- Manage and optimize digital marketing campaigns, including SEO, PPC, and social media advertising.

- Analyze website traffic and user behavior to improve website performance.

- Utilize marketing analytics tools to measure campaign effectiveness.

- Plan and execute marketing events, such as webinars, conferences, and trade shows.

- Manage event budgets and logistics.

- Measure event ROI and identify opportunities for improvement.

- Lead and mentor a team of marketing professionals.

- Assign tasks, set deadlines, and monitor progress.

- Foster a positive and collaborative work environment.

Required Skills and Experience:

- Master's degree in Marketing, Business Administration, or a related field.

- 4-7 years of experience in B2B marketing, preferably in the software, technology, or ERP industry.

- Proven track record of successful marketing campaigns, including lead generation and customer acquisition.

- Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.

- Experience with marketing automation tools and CRM systems.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving skills.

- Ability to work independently and as part of a team