Content Writer (2-5 yrs)

Key Responsibilities:

1. Content Development

- Produce engaging, high-quality content for our website, landing pages, blogs, and other digital platforms.

- Develop persuasive copy for offline marketing materials, including brochures, flyers, and presentations.

- Craft B2B communications that effectively address the needs of the education sector, highlighting our solutions and value propositions.

2. Branding and Messaging

- Ensure all content aligns with Corporate Gurukul's voice, tone, and messaging strategy.

- Collaborate with marketing and design teams to maintain a cohesive brand narrative across all channels.

- Innovate storytelling techniques to enhance brand recall and engagement.

3. Online Marketing Support

- Write email campaigns, social media posts channel-wise, and paid ad copy optimized for lead generation and conversion.

- Optimize content for SEO to drive organic traffic and improve search engine rankings.

- Monitor and analyze content performance, making data-driven adjustments as needed.

4. Offline Collateral Creation

- Develop compelling copy for brochures, whitepapers, case studies, and reports tailored to the education B2B audience and aligned with the Brand voice

- Collaborate with the design team to ensure content and visuals complement and reinforce messaging.

5. AI Tools and Best Practices

- Utilize AI tools to enhance content creation, brainstorming, and editing processes.

- Stay updated on emerging trends and tools to ensure content remains innovative and competitive.

- Implement content writing best practices, ensuring clarity, conciseness, and relevance.