Athena Global Education - Content Writer (2-3 yrs)

About UniAthena:

UniAthena is an ed-tech, offering free-learning upskilling courses and Self-Paced Academic Programs in collaboration with European Universities and Awarding Bodies. Over 2.5 Million learners from across 150 countries are pursuing their upskilling journey on the 100% Online, self-paced and 100% automated learning platform. The vision of the organization is to ensure Higher Education is accessible to all.

We are also offering Online Master's, Postgraduate Certificates and Diploma, and Doctoral programs which are designed and developed in partnership with European Universities and Qualification authorities. The latest venture of Westford Education Group, Athena as an organisation on a high-growth track in the dynamic ed-tech space.

Roles and responsibilities:

- Develop well-researched content aligned with the target market and product to promote academic courses. This includes creating content for websites, marketing copy, banners, and other promotional materials.

- Create content for content marketing strategies, such as blogs and articles, to drive engagement and build awareness of the product.

- Design marketing email campaign content aimed at maximizing conversions, including user logins, applications, and payments, tailored to the specific audience.

- Understand product positioning for different markets and products, and collaborate with the marketing team to track and analyze the performance of the content to enhance strategies.

- Coordinate with cross-functional teams including academics, marketing, and design departments to develop impactful content and monitor its effectiveness

Skills and Qualifications required:

- Ability to write clearly, concisely, and in an engaging manner for different formats (blogs, whitepapers, video scripts, social media, etc.).

- Proficiency in grammar, punctuation, and syntax.

- Understanding of digital marketing principles, including keywords, backlinks, and meta descriptions.

- Ability to conduct thorough research on educational topics and trends

- Familiarity with Technical Writing

- A bachelor's degree in English, Journalism, Communications, or a related field.

- Prior experience in content writing, preferably in the education or EdTech sector.

- Ability to meet deadlines, manage multiple projects, and work efficiently

- Willingness to work with educators, designers, developers, and marketing teams in a collaborative environment.