Corporate Gurukul - Product Manager (3-6 yrs)

Responsibilities:

Market Analysis:

- Conduct thorough market research to identify target demographics, understand consumer behaviour, and assess competitors' strategies.

- Analyze market trends, customer needs, and industry developments to inform product positioning and marketing strategies.

Product Positioning and Messaging:

- Develop clear and compelling value propositions for products or services based on market insights.

- Craft messaging that effectively communicates the unique features, benefits, and competitive advantages of the product to the target audience.

Go-to-Market Strategy:

- Collaborate with cross-functional teams including product development, sales, and marketing to develop comprehensive go-to-market plans.

- Define product launch strategies, pricing strategies, and distribution channels to maximize product adoption and revenue generation.

Marketing Collateral Creation:

- Create marketing materials such as sales presentations, product guides, datasheets, case studies, and whitepapers to support sales efforts and educate customers about the product's value proposition.

Campaign Development and Execution:

- Plan and execute marketing campaigns across various channels including digital marketing, social media, email marketing, advertising, and events.

- Develop targeted campaigns to generate leads, drive product awareness, and support sales efforts.

Sales Enablement:

- Provide sales teams with the necessary tools, training, and resources to effectively sell the product.

- Develop sales enablement materials including pitch decks, competitive battle cards, and product training sessions to empower sales representatives.

Performance Monitoring and Optimization:

- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives.

- Use data-driven insights to optimize marketing strategies, improve ROI, and drive continuous improvement.

Customer Feedback and Insights:

- Gather feedback from customers, sales teams, and other stakeholders to understand product satisfaction, identify areas for improvement, and uncover new opportunities for product innovation or expansion.

Cross-Functional Collaboration:

- Collaborate with product management, engineering, sales, and other teams to align product development, marketing, and sales efforts.

- Foster strong cross-functional relationships to ensure a cohesive approach to product marketing and go-to- market activities.

Industry Thought Leadership:

- Stay abreast of industry trends, emerging technologies, and competitive developments.

- Establish the company as a thought leader in the industry through content marketing, thought leadership initiatives, and participation in industry events and conferences.

- Overall, an AD Product Marketing plays a pivotal role in driving the success of a product by effectively positioning it in the market, developing targeted marketing strategies, and collaborating with cross-functional teams to achieve business objectives.

Qualifications:

- Bachelor's degree in business, management, Computer Science, B.Sc., or a related field (or equivalent experience).

- Proven experience in an executive support role or similar position.

- Strong organizational and multitasking skills.

- Excellent written and verbal communication skills.

- Proficiency in office software (e.g., Microsoft Office suite).

- Ability to work independently and take initiative.

- Discretion and professionalism in handling confidential information.

Preferred Qualifications:

- Experience in project management.

- Familiarity with industry-specific tools and software.

- Knowledge of the company's industry and business operations.