Head - Social Media Marketing - Online/Internet (8-15 yrs)

Key Responsibilities:

1. Content Management:

- Curate, create, and repurpose engaging content tailored to different social media platforms.

- Strategically schedule and distribute content to maximize reach and engagement.

2. Social Media Growth:

- Drive visibility for all websites through targeted social media strategies.

- Ensure consistent growth in followers and engagement across platforms.

3. WhatsApp Base Development:

- Build and manage a WhatsApp channel for content distribution.

- Create an active and engaged WhatsApp user base, leveraging it for audience retention and content sharing.

4. Collaboration and Delivery:

- Ensure seamless content delivery to partners such as Asianet News and Indigo.

- Collaborate with internal teams to ensure alignment with overarching business goals.

- Collaborate with external database to enhance reach

5. Performance Metrics:

- Continuously track and analyze social media metrics to measure growth.

- Optimize campaigns to drive improved MOUs and overall ROI.

- Coordinate with Sales teams to help monetize content

6 . Analytics and Reporting: Monitor and analyse social media metrics and KPIs (Key Performance Indicators), providing insights to optimise strategies and demonstrate ROI (Return on Investment)

7. Crisis Management: Be prepared to handle social media crises or negative publicity effectively by implementing crisis communication strategies.

8. Team Leadership: Manage a team of social media professionals, including content creators, community managers, and analysts, to ensure seamless operations and strategy execution.

NOTE: Social media person has to be a Keralite ( Malayali).