CoreStack - Specialist - Digital Marketing (4-5 yrs)

Specialist - Digital Marketing

Location - Chennai

Job Overview:

- We are seeking a highly skilled Digital Marketing Specialist to join our team and drive impactful marketing campaigns across digital platforms.

- The ideal candidate will leverage their expertise in digital channels to promote our products/services, generate leads, and increase sales.

- This role requires a balance of technical and creative skills, with the ability to analyze data and optimize campaigns for maximum effectiveness.

- Candidates with 4-5 years of experience in a B2B SaaS product-based company, preferably in the cloud governance and/or cloud management space, will be given priority.

Key Responsibilities:

Market Research:

- Conduct market research to identify customer needs and preferences.

- Compare the company's offerings to competitors and identify opportunities for differentiation.

Campaign Creation and Execution:

- Collaborate with cross-functional teams to create engaging content for digital campaigns.

Develop and execute campaigns across multiple channels, including:

- Social media (organic and paid)

- Email marketing

- Display advertising

- Organic and paid search (SEO and SEM)

List Build and Segmentation:

- Build and segment target account and contact lists for various campaigns.

- Leverage tools like HubSpot and ZoomInfo for precise targeting and personalization.

Campaign Management:

- Monitor the quality and performance of digital marketing campaigns.

- Creating campaign performance reports and presenting to leadership.

- Track campaign budgets and adjust strategies to ensure optimal ROI.

Webinars:

- Create and conduct Zoom webinars featuring thought leaders and sales experts.

- Manage end-to-end webinar setup, promotion, and execution.

Data Analytics:

- Collect, analyze, and interpret customer data to shape marketing objectives and strategies.

- Provide actionable insights to optimize ongoing and future campaigns.

Required Skills and Qualifications:

- Proven experience in digital marketing or a related field.

- 4-5 years of experience in a B2B SaaS product-based company is required; experience in cloud governance and/or cloud management is preferred.

- Hands-on experience with HubSpot as a Marketing Automation Platform and CRM.

- Knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

- Expertise in social media platforms (LinkedIn, Facebook, Instagram, Twitter).

- Proficiency in email marketing and automation tools.

- Hands-on experience with ZoomInfo Marketing and Sales OS is preferred.

- Familiarity with website content management systems (CMS), such as WordPress.

- Basic knowledge of HTML and CSS for minor web customizations.

- Strong project management and strategic planning skills.

- Excellent copywriting and content creation abilities.

- Hands-on experience with Adobe Creative Suite and/or Canva.

Preferred Qualifications:

- Specialized knowledge in two or more areas of digital marketing, such as:

- SEO

- Social media marketing (organic and paid)

- Email marketing

- Certifications in LinkedIn Ads, Google Ads, or HubSpot.