Contact Point 360 - Senior Technical Content Writer - B2B SaaS (5-7 yrs)

Why Join ContactPoint360?

- At ContactPoint360, we think differently.

- We believe in putting employees at the heart of everything we do, creating a culture where innovation and empathy are not just buzzwords but a way of life.

- Here, you won't just be a coworker; you'll be part of a team that redefines both employee and customer experiences.

- Our coworkers are essential partners in delivering exceptional work and are also friends who support and uplift each other.

- We are one of the fastest-growing BPOs in the world, and our secret is simple: it's our people.

- We invest in our people and develop them into future leaders.

- Did you know that 50% of ContactPoint360's leaders were promoted from within? Our CEO's journey, starting as a phone agent, reflects our commitment to genuine care for our people-it's in our DNA.

Join the #ChangeMakers movement at ContactPoint360, where your creativity and passion aren't just welcomed-they're essential.

Position Overview:

- We are seeking a creative and experienced senior content writer to join our team.

- In this role, you will be responsible for crafting compelling, engaging, and high-quality content tailored to diverse audiences across various platforms.

- The ideal candidate has a strong background in B2B and B2C content, a knack for storytelling, and the ability to drive brand messaging while meeting strategic business objectives.

Key Responsibilities:

- Write, edit, and proofread content for blogs, articles, whitepapers, case studies, email campaigns, social media, website pages, and more.

- Collaborate with marketing and product teams to develop content that aligns with brand voice and business goals.

- Conduct thorough research to ensure content is accurate, authoritative, and resonates with the target audience.

- Incorporate SEO best practices into all content to improve search rankings and organic traffic.

- Conduct keyword research and optimize on-page content for relevant search terms.

- Monitor content performance and refine strategies based on data-driven insights.

- Develop and manage a content calendar to ensure consistent publishing and messaging.

- Brainstorm and pitch new content ideas that align with industry trends and audience interests.

- Mentor junior writers, providing guidance and feedback to improve their work.

- Collaborate with designers, marketers, and other stakeholders to create cohesive campaigns.

- Lead content workshops or brainstorming sessions to foster creativity across the team.

- Stay up-to-date with industry trends and incorporate them into content strategies.

- Create thought leadership pieces that establish the company as a trusted authority in its field.

- Track content performance metrics (engagement, traffic, conversions) and report findings.

- Use analytics to refine content strategies and improve ROI.

Qualifications:

- Master's degree in a related field.

- 5+ years of experience in content writing, with a focus on digital marketing, US market, and B2B industries.

- Exceptional writing, editing, and proofreading skills.

- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, or Yoast) and analytics platforms (e.g., Google Analytics)

- Experience with content management systems (e.g., WordPress) and marketing platforms.

- Strong understanding of content marketing strategies and user behavior.

- Ability to manage multiple projects with strict deadlines.

Preferred Skills:

- Experience writing for highly technical or niche industries.

- Familiarity with video scripting or multimedia storytelling.

- Knowledge of A/B testing for content optimization