Contact Point 360 - Digital Marketing Specialist - SaaS (5-10 yrs)

Job Title: Digital Marketing Specialist (SaaS Product Marketing & Lead Generation)

Location: Remote

Type: Full-time

About Us:

At ContactPoint360, we are at the forefront of delivering exceptional customer experience solutions across various industries. As we continue to expand our footprint globally, we are looking for a passionate Digital Marketing Specialist to drive our SaaS-based product marketing and lead generation efforts, helping us achieve our ambitious growth objectives.

Job Summary:

We are seeking a skilled Digital Marketing Specialist with over 5 years of experience in SaaS based product marketing and lead generation. The ideal candidate will have a proven track record in developing and executing comprehensive digital marketing strategies, generating high-quality leads, and handling social media channels to elevate brand presence and engagement. This role will be crucial in driving brand awareness, optimizing customer acquisition efforts, and maximizing ROI across multiple digital platforms.

Key Responsibilities:

- Develop and execute digital marketing strategies for SaaS-based products that drive lead generation and customer acquisition.

- Create, manage, and optimize multi-channel digital campaigns (PPC, SEO, email marketing, display ads, etc.) to drive qualified leads.

- Develop content strategies and manage the companys social media channels (LinkedIn, Instagram, Facebook, etc.) to increase engagement, brand visibility, and lead generation.

- Collaborate with cross-functional teams (Sales, Product, and Content) to ensure alignment between digital marketing initiatives and business goals.

- Analyze and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.

- Optimize website landing pages, content, and user funnels for improved lead conversion.

- Stay up-to-date with the latest trends and best practices in digital marketing, SaaS marketing, and social media strategies.

Qualifications:

- 5+ years of experience in digital marketing, with a strong focus on SaaS product marketing and lead generation.

- Proven experience in handling end-to-end digital marketing campaigns, from strategy to execution and reporting.

- Strong knowledge of SEO/SEM, PPC, email marketing, and social media platforms.

- Hands-on experience with marketing tools and platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot, and others.

- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

- Analytical mindset with a data-driven approach to decision-making and campaign optimization.

- Strong project management skills with the ability to manage multiple initiatives in a fast-paced environment.

- Ability to work independently and meet deadlines while maintaining a high level of attention to detail.

Preferred:

- Experience with CRM systems and marketing automation tools (e.g HubSpot).

- Knowledge of A/B testing methodologies and lead nurturing tactics.

- Previous experience in a B2B SaaS environment is a plus.