ColorTokens - Senior Product Marketing Manager (5-7 yrs)

Product Marketing Manager.

Location: Bengaluru, Karnataka, India.

Full-time.

About ColorTokens:

- At ColorTokens, we empower businesses to stay operational and resilient in an increasingly complex cybersecurity landscape.

- Breaches happen-but with our cutting-edge ColorTokens Xshield- platform, companies can minimize the impact of breaches by preventing the lateral spread of ransomware and advanced malware.

- We enable organizations to continue operating while breaches are contained, ensuring critical assets remain protected.

- Our innovative platform provides unparalleled visibility into traffic patterns between workloads, OT/IoT/IoMT devices, and users, allowing businesses to enforce granular micro-perimeters, swiftly isolate key assets, and respond to breaches with agility.

- Recognized as a Leader in the Forrester Wave : Microsegmentation Solutions (Q3 2024), ColorTokens - safeguards global enterprises and delivers significant savings by preventing costly disruptions.

Role :

- Develop and execute messaging and positioning of our industry-leading micro-segmentation solution and our newly acquired identity solution.

- Collaborate to define buyer personas and articulate our product's value and unique selling proposition.

- Partner with product management and sales to create compelling customer-facing sales collateral, including sales presentation decks, infographics, and solution briefs.

- Understand the competitive landscape for microsegmentation and create positioning for internal sales enablement.

- Collaborate to develop thought leadership content, including white papers, explainer videos, and blogs.

- Collaborate with marketing to create compelling content for sales campaigns, email marketing, and website content.

- Stay informed on industry trends and competitive activities to adapt strategies and ensure market relevance.

- Collaborate to plan and manage participation in trade shows, industry events, and webinars to support marketing objectives.

Qualifications:.

- 5+ years of experience in product marketing, with a strong focus on enterprise software and marketing strategies for industry verticals.

- Exceptional writing and presentation skills, with the ability to communicate effectively with multiple buyer personas.