Neutara - Lead - Product Marketing (4-8 yrs)

About Company:

- Neutara is a US-based technology company that offers multiple products and services in cloud, remote workspace, e-commerce, consumer & and enterprise SAAS.

- Neutara was founded in 2012 by a small group of highly skilled technology professionals.

- We are looking for an experienced and creative Product Marketing Specialist to lead the go-to-market strategy for our B2B SaaS cloud product.

- The ideal candidate will possess a strong understanding of the SaaS business model, with proven experience in B2B marketing.

- You will be responsible for crafting compelling marketing messages, positioning the product effectively, and working closely with cross-functional teams including Product, Sales, and Customer Success to drive growth and engagement.

Responsibilities:

- Go-to-Market (GTM) Strategy: Develop, lead, and execute comprehensive go-to-market strategies for the SaaS cloud product, targeting B2B audiences.

- Market Research & Analysis: Conduct in-depth market research to understand customer needs, competitor offerings, and market trends.

- Translate insights into actionable marketing strategies.

- Positioning & Messaging: Craft clear and compelling product positioning, value propositions, and messaging that resonate with target audiences, differentiating the product from competitors.

- Content Creation: Collaborate with internal teams to create marketing materials such as product datasheets, case studies, white papers, website content, email campaigns, and blog posts.

- Sales Enablement: Work closely with the sales team to create sales tools (presentations, FAQs, battle cards) and train them on product features, competitive advantages, and market positioning.

- Demand Generation: Partner with the demand generation team to drive lead generation through digital marketing campaigns, webinars, trade shows, and other marketing channels.

- Customer Advocacy: Build relationships with key customers to generate testimonials, case studies, and references.

- Utilize customer feedback to inform product enhancements and marketing strategies.

- Product Launches: Manage product launches from ideation to execution, ensuring that the right - stakeholders are aligned, and the marketing plan is executed on time.

- Performance Tracking & Optimization: Measure the success of marketing initiatives using KPIs such as lead acquisition, conversion rates, and customer engagement.

- Continuously optimize strategies to improve performance.

Ideal Candidature:

- Master's degree in Marketing, Business, Communications, or a related field.

- 4 to 8 years of experience in product marketing, preferably in a B2B SaaS environment.

- Proven experience in creating and executing go-to-market strategies for cloud-based products.

- Strong background in market research, competitive analysis, and customer segmentation.

- Deep understanding of B2B marketing dynamics and SaaS business models.

- Strong copywriting and content creation skills.

- Excellent project management skills with a proven ability to manage multiple initiatives simultaneously.

- Strong analytical skills, data-driven mindset, and a proactive approach to problem-solving.

- Exceptional communication and collaboration skills to work effectively across teams