Vice President - Product Marketing - IT (8-13 yrs)

We are hiring VP Product Marketing for one of our client s.

Job Title : VP - Marketing.

Location : Pune

Reports To: CEO.

- We are seeking a dynamic Head of Marketing (VP, Marketing) to lead our marketing initiatives and propel us to the next level.

- If you're a product marketing expert, community builder, data-driven strategist, and a savvy leader who thrives in scaling high-growth enterprise SaaS businesses, we want to talk to you!.

Key Responsibilities:.

Product Marketing & Positioning:.

- Craft compelling product marketing strategies that clearly differentiate our platform from competitors.

- Lead messaging, positioning, and product launches, making our features resonate with target audiences.

Content & Community Building:.

- Lead content marketing initiatives including whitepapers, blogs, webinars, and videos to engage our ICP.

- Foster a vibrant community through AMAs, podcasts, and inuencer partnerships, positioning us as thought leaders in Retail Media.

Demand Generation & Campaigns:.

- Design and execute innovative demand generation campaigns, events, and thought leadership initiatives to drive growth.

- Partner with Sales and Product teams to ensure seamless lead ow and measurable demand outcomes.

Sales Enablement:.

- Develop impactful sales tools and resources, educating internal and partner Sales teams on product value and market insights.

- Support sales success by aligning marketing initiatives with business goals.

Competitive &.

Market Intelligence:.

- Build intelligence on competitive offerings and industry trends to rene marketing strategies and product positioning.

- Leverage insights to enhance market differentiation and growth acceleration.

Client Councils &. Evangelism:

- Build a Client and Inuencer Advisory Council to foster meaningful discussions and deepen engagement.

- Act as an evangelist for our product by nurturing relationships with key clients and inuencers.

Team Leadership & Execution:.

- Lead and grow a high-performing marketing team, fostering collaboration and hands-on execution of marketing KPIs.

- Establish data-driven marketing processes, tracking performance and optimizing initiatives for maximum impact.

Strategic Planning & Budget Management:.

- Develop and own the overall marketing strategy, aligning it with company growth goals.

- Manage the marketing budget eciently, ensuring a focus on high-impact, ROI-driven activities.

Qualications:.

- 8+ years of experience in marketing leadership roles, preferably in enterprise SaaS companies.

- Proven track record in scaling marketing efforts from early stages (Series B to Series D) in B2B environments.

- Deep expertise in product marketing, content marketing, performance marketing, and community building.

- Strong understanding of Retail Media, AdTech, or related industries is a huge plus.

- Exceptional communication and storytelling skills, with the ability to craft compelling messages that resonate with target audiences.

- Highly analytical, data-savvy, and process-oriented, with a strong focus on measurable outcomes.

- Experience managing cross-functional teams and building a collaborative, inclusive culture.

- Familiarity with marketing technologies, CRM tools (e. , HubSpot, Marketo), and analytics platforms.

- Strong leadership, strategic thinking, and decision-making abilities.

Why Join Us?.

- Opportunity to lead the marketing function in a high-growth enterprise SaaS company.

- Work with a collaborative and innovative team committed to transforming the Retail Media space.

- Competitive compensation, equity, and benets bringing our purpose, culture and values to life, every single day.