General Manager - Brand/Marketing & Communications - Real Estate (8-10 yrs)

About Us

At Collated Ventures, we focus on emerging real estate concepts that help communities and businesses thrive. Led by Shaan Zaveri, Gaurav Gadhecha, and Aniruddh Jhaveri, our dynamic team has a strong track record in real estate development and property management.

We design and develop purpose-built real estate projects that cater to evolving market needs. Our portfolio includes future-ready workspaces, senior living communities, experiential retail, hospitality, and urban developments.

Job Summary

We are seeking an innovative and visionary General Manager - Brand, Marketing & Communications to drive our marketing efforts and position our company and projects beyond convention. This role is pivotal in shaping our brand narrative, ensuring our projects stand out in a competitive landscape.

The ideal candidate will blend strategic thinking with creative expertise to position our company as a market leader while building and leading a high-performing marketing team.

Key Responsibilities

Strategic Planning

- Develop and implement comprehensive marketing strategies to enhance corporate brand visibility.

- Understand each real estate product and develop positioning based on target user segments.

- Innovate new ways to connect brand identity with products and audiences.

Creative Design & Content Creation

- Craft compelling narratives with a storytelling approach.

- Oversee the production of high-quality visual and written content across all platforms (brochures, social media, presentations, banners, etc.).

Brand Development

- Establish and maintain a consistent and compelling brand identity across all marketing materials.

- Ensure all marketing initiatives align with brand values while adapting to project-specific demands.

- Create branding guidelines and enforce adherence across all communications.

Digital Communications & Data-Driven Insights

- Work with digital communication and SEO teams to analyse data and refine strategies.

- Oversee email campaigns, newsletters, and digital marketing initiatives to attract and retain clients.

- Utilize data-driven insights to optimize marketing performance.

Team Building & Management

- Build and lead a marketing team to execute branding and marketing initiatives.

- Collaborate with top-tier branding and marketing agencies throughout project lifecycles.

Stakeholder Collaboration

- Work closely with architects, developers, and sales teams to translate project details into impactful marketing campaigns.

- Align marketing efforts with sales and business objectives.

PR, Events & Community Initiatives

- Conceptualize and lead PR campaigns, promotional events, property launches, and exhibitions.

- Forge strategic partnerships with relevant industry operators.

- Organize and host client engagement events, with a focus on fintech and community-building initiatives.

Ideal Traits:

- Positive and customer-centric approach

- Strong team player with leadership skills

- Analytical mindset, loves working with data

- Ability to thrive in a fast-paced environment

- Excellent communication and storytelling skills

- Creative problem-solver

Qualifications:

- Degree in Marketing, Communications, or a related field (Master's preferred).

- 8+ years of experience in marketing (international exposure is a plus).

- Experience in marketing, branding, or digital marketing is an advantage.