Btl Manager

Key Responsibilities:

1. Strategic Planning:
   
• Develop and execute Below-The-Line (BTL) marketing strategies focused on roadshows, on-ground activations, and other experiential marketing campaigns.
• Align activities with the overall brand and marketing objectives to ensure seamless integration.
2. Campaign Execution:
   
• Plan and manage end-to-end execution of roadshows and on-ground activations, ensuring timely delivery and adherence to quality standards.
• Coordinate logistics, event permits, vendor management, and resource allocation.
3. Team Leadership:
   
• Lead and manage teams (internal and external) for the successful execution of campaigns.
• Train and motivate activation teams to deliver engaging and impactful experiences.
4. Vendor & Partner Management:
   
• Identify and collaborate with vendors, event organizers, and agencies to ensure efficient execution.
• Negotiate contracts and manage budgets effectively.
5. Brand Representation:
   
• Ensure brand guidelines are adhered to in all activations and roadshows.
• Act as the face of the brand during on-ground activities to engage with the target audience.
6. Audience Engagement:
   
• Design innovative and interactive methods to engage the audience during events.
• Collect customer feedback and analyze the effectiveness of activations to improve future campaigns.
7. Budget Management:
   
• Prepare and monitor campaign budgets, ensuring cost-efficiency without compromising quality.
• Provide periodic reports on budget utilization and ROI of campaigns.
8. Performance Monitoring:
   
• Measure the success of activations using key performance indicators (KPIs) like footfall, engagement levels, and lead generation.
• Generate detailed post-event reports with actionable insights and recommendations.
9. Collaboration:
   
• Work closely with the sales, branding, and digital marketing teams to amplify campaign reach and impact.
• Coordinate with regional teams for localized activations.
10. Compliance:
    
• Ensure compliance with all legal, safety, and brand standards during campaigns and events.Role & responsibilities

Preferred candidate profile

Perks and benefits