CityMall - Head - Brand Marketing (7-10 yrs)

Role & Responsibilities:

- You will be responsible for strategizing initiatives to elevate the company's brand identity and expand the share of voice for the brand by engaging in brand marketing and community efforts.

- You will define and implement a clear, differentiated brand positioning tailored to Tier 2/3 consumers.

- Drive brand narratives across offline, digital and social media platforms for awareness, engagement, salience, and preference.

- Creation of marketing strategies for multiple categories, in which you make use of the full marketing mix.

- Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.

- Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning.

- Lead & Build Brand, Social & PR

- Implement brand monitoring tools and strategies to track online mentions and share of voice in the industry.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

Requirements:

- Master degree in Marketing, Business Administration, or any other related field with proven experience in brand marketing, with a minimum of 6 years in a similar role.

- Exceptional written and verbal communication skills.

- Strong understanding of brand marketing and community trends.

- Creative thinking and problem-solving abilities.