CityMall

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel and Waterbridge, CityMall deals in Grocery, Fresh and Packaged FMCG, Electronics and Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). We at CityMall are trying to solve this problem for Bharat.
CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localised sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. 80% of our consumers transact for the very first time on CityMall’s app.

We are enabling thousands of people to start their small business without any investment.