Area Sales Manager - Rice/Edible Oil (4-15 yrs)

- The Area Sales Manager is responsible for ensuring that the assigned sales/execution/operations objectives across entire allocated geography are met. This is a position that involves supervising the entire Field/Operations/sales team of the Project in allocated regions.

The role is accountable for the day-to-day Performance Primary and Secondary as per the agreed KPIs in the territory assigned. Major parts of the day-to-day activities includes driving Sales KPIs, Distributor management and Distributor primary.

Summary:

- Achieve month-wise sales objectives in his/her area- Primary & Secondary overall Volume targets

- Proven track record in Retail sales of Rice products.

- Technical understanding Planning and execution of Company's Sales Targets at state/Region Level.

- Efficiently manage distribution channel, leveraging growth opportunities in assigned territories.

- Manage and Support Sales Team at allocated location & Lead Execution Metrics.

- Inventory management at DB with market insights.

- Deliver sales KPIs, drive operational efficiencies and focus on delivering Top line and Bottom line targets

- Review weekly activities of the territory to ensure execution of the highest standards.

- Visit markets regularly with Field Team, Supervisors and Sales Officers to improve performance standards. Identify improvement area & plan training / coaching need for his / her team

- Manage Sales Operations including adherence to PJP call cycles, exception reporting, maintaining point of purchase standards, implementing cycle plans and promotional grid

- Ensure 100% Manning and keep Attrition within specified limits.

Competencies Required:

- Highly sales driven

- GT and wholesale experience in Rice Industry

- Primary and Secondary handling

- Team Handling

- Channel partner/ Distributor management Skills

- Analytical & Strategic Thinking

- Process orientation

- Negotiation & Influencing ability

Role Outlines:

- Direct span of reports are approximately 3-4 Supervisors across State, all of who have 8-10 Sales Officers. Overall business span could currently account to approximately 10 to 15 people, and is expected to grow up to 30 to 40 People in Future.

Experience:

- At least 5yrs of experience of GT Wholesale of Rice industry.

- Working knowledge of the rice industry with accounts knowledge

- New Channel/ Distribution Development

- Reportees: Field Supervisors

- Reporting to: Regional Field Manager