Modi Naturals - Area Sales Manager (4-6 yrs)

About us:

- Modi Naturals is a FMCG company that, through some breakthrough marketing, has created niche brands and products that are first movers within existing categories.

- Its brands Oleev, Oleev Active, Rizolo and Olivana are already challenging the category leaders in some markets and are poised to become key-contributors to respective categories in the near future.

- Modi Naturals Ltd was established by the DD Modi group in the year 1974 as a food-processing company.

- Through the first three decades of its existence, the company went from a single-location agro-food processor to becoming the largest rice bran oil processor in India with multi-location manufacturing facilities, supplying its produce to some of the leading brands in India.

- In 2009, the company entered the consumer business and embarked on a journey to create niche brands in large categories.

- With new generation management at the helm and world class manufacturing facilities, the company is ready to catapult into being a strong nation-wide player in India's fast growing FMCG Sector.

- In its bid to expand the consumer business, the company is expanding its product portfolio to include new brands and products.

- Along with this it wishes to bolster its sales team, for which the company is looking for the best talent from within the industry.

Job Description : The role of the ASM is to develop, influence and drive the implementation of the growth agenda for his area.

- Meet Sales and Distribution targets by effective implementation of area sales & development plans.

- Develop Sales forecast for all categories based on trends.

- Develop channel sales strategy for geography assigned in consultation with Zonal Manager/Regional Manager.

- Define allocation of sales targets to the different territories based on clear understanding of calendar of inputs/market growth/category growth

- Plan and achieve distribution expansion by class of towns, and category as per plan and take corrective action, wherever required.

- Plan stocks and logistics for the area.

- Ensure distributor claims are settled in time by proper scrutiny and on field verification.

- Ensure retention of distributors.

- Develop distribution strategy in line with changing channel mix.

- Ensure requisite compliance and MIS from the distributors as per agreed time lines.

- Ensure recruitment/ availability/ retention of required manpower as per plan and monitor their performance.

- Work very closely with Trade Marketing team in management of schemes / promotions / contests being run to promote company brand.

- Ensure trade execution of new products launches as per plan to achieve 80% weighted distribution within the agreed timelines

- Access and analyze impact of trade promotions/schemes/contests being run by the regions and communicate feedback to regional manager and trade marketing team

- Track & report activities of competition.

- Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Trade Marketing

- Track new product launch progress and report to TMM/Mktg team/RMs with qualitative observations.

- Candidate Profile : The ideal candidate will have 7-8 years' experience of sales in General Trade in a similar FMCG category in a middle management/leadership role.

- The candidate would have exposure and experience of working on a sales force automation (SFA) app and would be comfortable with data driven decision making.

Essential Qualification :

- MBA

- 4-6 years of experience in FMCG sales in General trade

- Excellent communication and presentation skills; resilient and able to perform under pressure

- Track record of delivery, goal oriented along with ability to set clear priorities and meets deadlines

- Result oriented, entrepreneurial and self-motivated

- Comfortable with data driven decision making and sales force automation app

- Strong analytical skills to derive actionable insights from a lot of data

- Preferred FMCG industry