Digital Marketing Specialist

Job Role: Digital Marketing Specialist

📍 Experience: 2 to 5 years
📍 Shift: General
📍 Location: Remote/Hybrid

Key Responsibilities:

✔ SEO & SEM Strategy: Optimize website content for search engines (on-page & off-page SEO) and manage paid search campaigns (Google Ads, Bing Ads).
✔ Social Media Marketing: Develop and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
✔ Content Marketing: Create and distribute high-quality content (blogs, infographics, videos) to engage target audiences.
✔ Email Marketing & Automation: Design and run email campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
✔ Paid Advertising (PPC): Manage and optimize digital ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for maximum ROI.
✔ Web Analytics & Performance Tracking: Monitor and analyze campaign performance using Google Analytics, Search Console, and other data tools.
✔ Lead Generation & Conversion Optimization: Implement strategies to drive traffic, generate leads, and improve conversion rates.
✔ Brand Awareness & Engagement: Develop branding strategies to enhance visibility and engagement across digital channels.
✔ Market Research & Competitor Analysis: Track industry trends and analyze competitors to refine marketing strategies.

Skills & Requirements:

🔹 Proficiency in SEO, Google Ads, Facebook Ads, and LinkedIn Ads.
🔹 Experience with content marketing and copywriting.
🔹 Strong knowledge of analytics tools (Google Analytics, SEMrush, Ahrefs).
🔹 Expertise in email marketing platforms (Mailchimp, HubSpot, SendGrid).
🔹 Familiarity with CMS platforms (WordPress, Shopify) and landing page creation.
🔹 Understanding of influencer marketing, affiliate marketing, and PR strategies.
🔹 Experience with marketing automation tools and CRM software.
🔹 Creative mindset with excellent communication and analytical skills.