Tiktok Ad Expert

Are you a digital marketing whiz with a knack for captivating content? We're seeking a talented

Digital Marketing Executive to join our dynamic team. This role will focus specifically on TikTok

advertising, including TikTok Shop for e-commerce growth and leveraging the power of

short-form video to drive brand awareness and engagement.

Key Responsibilities we'll trust you with:

TikTok Advertising:

○ Develop and execute innovative TikTok ad campaigns, including In-Feed Ads, Hashtag Challenges, and TopView ads.

○ Conduct thorough audience research to identify target demographics and interests.

○ Optimize campaign performance by adjusting bidding strategies, targeting parameters, and creative elements.

○ Monitor key metrics such as impressions, clicks, views, and engagement rates to measure campaign success.

○ Collaborate with creative teams to produce high-quality, visually appealing video content that aligns with brand guidelines.

○ Write compelling ad copy and captions that resonate with the TikTok audience.

○ Stay up-to-date with TikTok trends and challenges to capitalize on emerging opportunities.

TikTok Shop Management:

○ Set up and managed TikTok Shop, including product listings, pricing, and shipping settings.

○ Optimize product listings for discoverability and conversion.

○ Monitor and analyze shop performance metrics, such as sales, conversion rates, and customer reviews.

○ Implement strategies to improve shop visibility and drive sales.

Platform Expertise:

○ Deep understanding of TikTok's ad platform and its features, including audience insights, ad formats, and measurement tools.

○ Proficiency in using TikTok Ads Manager to create, launch, and track campaigns.

○ Familiarity with TikTok's algorithm and best practices for organic content promotion.

Data Analysis and Reporting:

○ Analyze campaign performance data to identify trends and areas for improvement.

○ Generate insightful reports to share with stakeholders and provide actionable recommendations.

○ Utilize TikTok's analytics tools to track key metrics and measure ROI.

Core Competencies:

Digital Marketing Expertise:

○ Strong understanding of digital marketing principles, including social media advertising, content marketing, and influencer marketing.

○ Experience in managing social media campaigns and measuring their effectiveness.

Creative Thinking:

○ Ability to think outside the box and develop innovative ad concepts that capture attention.

○ Strong visual storytelling skills and an eye for detail.

Data-Driven Decision Making:

○ Proficiency in data analysis and interpretation.

○ Ability to leverage data to optimize campaign performance.

Communication and Collaboration:

○ Excellent communication skills, both written and verbal.

○ Ability to collaborate effectively with cross-functional teams.

If you're a passionate and results-oriented individual who thrives in a fast-paced environment,

we encourage you to apply. Let's create something amazing together on TikTok!