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Cathrrine Group

Compare

5.0

based on 1 Review

15 Cathrrine Group Jobs

Manager-Customer Relationship Management

Cathrrine Travels And Tours

5.0

based on 1 Review

1-6 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Manager-Customer Relationship Management

Cathrrine Group

posted 1mon ago

Job Role Insights

Key skills for the job

Digital Marketing CRM Market Analysis Business Process Management Software Implementation Strategic Planning

+ 4 more

Job Description

I. Planning and Execution:

Strategic Planning:
- Develop and implement strategic sales plans to achieve company objectives and sales targets.
- Analyze market trends, competitor activities, and customer preferences to inform sales strategies.
- Identify and explore new market opportunities and potential clients.
- Goal Setting and Monitoring:
  
  Set clear goals, objectives, and KPIs for the sales team.
  
  Establish incentive slabs for the Customer Relationship Management and Sales teams.
  
  Calculate, derive, and publish monthly, quarterly, half-yearly, and annual targets for all team members, and create an incentive plan, for those achieving the set targets.
  
  Lead, mentor, and inspire the entire sales team, including Assistant Sales Managers, Sales Executives, and support staff
  
  Sales Process Management:
  
  Oversee the entire sales process from lead generation to closing deals.
  
  Ensure accurate and timely reporting of sales activities and results.
  
  Develop strategies to enhance client satisfaction and loyalty, leading to repeat business and referrals.
  
  Oversee the optimization of sales processes and workflows to increase efficiency and productivity.
  
  Allocate resources effectively to ensure the sales team has the tools and support needed to achieve their targets.
  
  Reporting and Analysis:
  
  Prepare and submit reports on lead generation and conversion based on digital marketing campaigns and outdoor marketing activities.
  
  Implement new software tools to streamline existing processes.
  
  Maintain a master database of leads generated through various sources, analyze these leads to identify prospective customers, and provide inputs to the Marketing and Digital Marketing teams.
  
  Sales Training and Support:
  
  Provide ongoing coaching, mentorship, and performance feedback to team members.
  
  Conduct performance reviews and implement improvement plans to ensure all team members meet or exceed their targets.Implement sales training for new projects, including project portfolios and lifecycle.
  
  Close sales calls in coordination with the Sales Team.
  
  Define and lead regular forums for sales to ensure preparedness and gather feedback for improvements.
  
  Market and Customer Insight:
  
  Identify critical success factors leading to closed deals and factors contributing to rejections.
  
  Monitor market trends and changes in customer demands.
  
  Develop strategies to meet customer needs.
  
  Assist in generating strategic marketing plans and campaigns.
  
  Initiate, nurture, and grow customer relationships.
  
  Collaborate with other project teams to identify potential roadblocks.
  
  Utilize various sales task management tools.
  
  II. Professional Development:
  
  Self-Improvement:
  
  Monitor and review the Individual Development Plan and identify relevant training to upgrade knowledge and skills.
  
  Contribute to personal professional development.
  
  Attend conferences and other ongoing learning programs.
  
  Obtain certification in customer relations and sales strategies.
  
  Professional Development for Team:
  
  Implement professional development programs to enhance the skills and capabilities of the sales team.
  
  III. Documentation:
  
  Financial and Sales Reporting:
  
  Market Analysis Reports : Detailed reports on market trends, competitor activities, and customer preferences.
  
  Sales Strategy Documents : Written strategic sales plans and approaches to achieve company objectives and sales targets.
  
  Opportunity Analysis : Documentation identifying new market opportunities and potential clients.
  
  Goal and KPI Documentation : Clear documentation of goals, objectives, and key performance indicators (KPIs) for the sales team.
  
  Incentive Plans : Records of established incentive slabs and detailed incentive plans for CRM and sales teams.
  
  Target Reports : Monthly, quarterly, half-yearly, and annual target reports for team members, including performance tracking against these targets.
  
  Sales Activity Reports : Detailed records of sales activities and results.
  
  Client Satisfaction Surveys : Feedback forms and surveys to assess client satisfaction and loyalty.
  
  Process Optimization Documentation : Reports on sales process improvements and workflow optimization strategies.
  
  Lead Generation Reports : Comprehensive reports on leads generated from digital marketing campaigns and outdoor marketing activities.
  
  Conversion Analysis : Analysis reports on lead conversion rates.
  
  Master Lead Database : A centralized database of all leads generated, including their sources and analysis to identify prospective customers.
  
  Software Implementation Reports : Documentation of new software tools implemented to streamline sales processes.
  
  Critical Success Factor Reports : Analysis of factors leading to closed deals and reasons for rejections.
  
  Market Trend Reports : Ongoing monitoring and reports on market trends and changes in customer demands.
  
  Customer Needs Analysis : Documentation of strategies developed to meet customer needs.
  
  Marketing Campaign Reports : Records of strategic marketing plans and campaign outcomes.
  
  Customer Relationship Management Logs : Detailed logs of customer interactions, relationship building activities, and outcomes.
  
  Collaborative Project Reports : Documentation of collaboration efforts with other project teams to identify and resolve potential roadblocks.
  
  Track target vs. stocks.
  
  Record leads vs. conversion rates.
  
  IV. Behavior and Safety:
  
  Work Environment:
  
  Establish a safe, purposeful, and stimulating environment for colleagues.
  
  Maintain good relationships with staff.
  
  Act as a positive role model and demonstrate the required traits and attitudes.
  
  Promote and safeguard the welfare of children within the company, raising any concerns following company protocols/procedures.
  
  V. Teamwork and Collaboration:
  
  Team Participation:
  
  Participate in department or other meetings and provide constructive inputs for improvement.
  
  Work as a team member and identify opportunities for collaboration and sharing effective practices.
  
  Ensure that colleagues working with you are appropriately involved in supporting learning and understand their expected roles.