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20 Cathrrine Group Jobs
Digital Marketing Specialist
2-6 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Digital Marketing Specialist
Cathrrine Group
posted 3mon ago
Job Role Insights
Key skills for the job
Job Description
Marketing -Digital and Branding
- Build brand awareness across social media channels, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Timely update new projects and activities on all social media channels for customer engagement.
- Monitor social media trends, audience preferences, and competitor activities.
- Respond to comments, messages, and inquiries from followers promptly and professionally.
- Analyze social media performance metrics and generate reports to track progress and optimize strategies.
- Run campaigns on Meta and Google ads, generate leads, and share them with relevant departments.
- Conduct market and competitor analysis for creative posts and campaigns.
- Manage Google My Business accounts for Adissia Developers Pvt Ltd and Cathrrine Travels and Tours.
- Execute SMS, WhatsApp, and email campaigns for Adissia Developers Pvt Ltd and Cathrrine Travels and Tours.
- Update new projects and campaigns on real estate platforms such as 99 Acres and Housing.com.
- Establish public relations with social media platforms, influencers, and artists.
- Stay updated on industry trends, best practices, and new technologies in social media marketing.
- Monitor Search Engine Optimization and website maintenance with contracted vendors, updating with new projects and activities.
- Provide content inputs for creatives to be published on classified websites, 99acres, and other real estate platforms.
- Stay updated on GDPR, CCPA, and other data privacy regulations.
- Ensure all digital marketing campaigns comply with legal requirements and ethical standards.
Marketing and Budgeting
- Generate leads through digital media platforms and allocate them to the sales team.
- Monitor lead status and adjust lead campaign settings accordingly.
- Prepare monthly budgets for Meta ads, Google ads, SMS, WhatsApp, email campaigns, and SEO.
- Identify market tools for lead management and allocate budget accordingly.
- Monitor and analyze marketing performance metrics, tracking ROI and campaign effectiveness.
- Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing activities..
Analytics
- Optimize plans for new marketing strategies for upcoming festivals, events, and project launches.
- Prepare pre-launch activities including soft launch, pre-launch, and public launch processes.
- Report task status and suggest improvements for upcoming work.
- Monitor customer reviews on Google reviews.
- Track industry awards and meetings
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Employment Type: Full Time, Permanent
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