Senior Salesforce Marketing Cloud Consultant (8-12 yrs)

Job Description :

We are seeking an experienced Senior Salesforce Marketing Cloud Consultant to join our team.

The ideal candidate will have a strong functional understanding of customer journeys from a business perspective and possess the technical expertise to translate business requirements into scalable solutions.

This role requires a proactive individual who can engage with clients, propose effective solutions, and guide them in optimizing their marketing automation strategies using Salesforce Marketing Cloud.

Key Responsibilities :

Solution Design & Implementation :

- Understand client business objectives and marketing goals to design and implement tailored Salesforce Marketing Cloud solutions.

- Develop customer journeys that drive engagement and align with business strategies.

- Propose automation strategies and optimization recommendations based on business insights and best practices.

Client Engagement :

- Act as a trusted advisor, collaborating directly with clients to gather requirements and provide actionable recommendations.

- Conduct workshops and discovery sessions to identify marketing needs and translate them into technical solutions.

- Present findings, solution approaches, and progress updates to stakeholders effectively.

Journey Development & Execution :

- Design, build, and execute end-to-end marketing journeys using Journey Builder, Automation Studio, Email Studio, and Mobile Studio.

- Ensure smooth execution of marketing campaigns and customer interactions across various channels.

- Regularly analyze and report on journey performance, making data-driven recommendations for improvements.

Technical Implementation :

- Configure and maintain Salesforce Marketing Cloud, ensuring seamless integration with existing CRM systems and third-party tools.

- Manage segmentation strategies, personalization, and automation to optimize marketing efforts.

- Ensure data quality, compliance, and security best practices are adhered to.

Process Documentation & Support :

- Document business processes, technical configurations, and user guides for stakeholders.

- Provide hands-on support and training to marketing teams on using Salesforce Marketing Cloud effectively.

- Stay updated on new features and functionalities within the Salesforce ecosystem and recommend applicable enhancements.

Required Skills & Experience :

- 8+ years of experience in marketing automation with a strong focus on Salesforce Marketing Cloud.

- Proven ability to design and implement marketing journeys from a business perspective.

- Strong understanding of customer segmentation, campaign management, and personalization techniques.

- Hands-on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Contact Builder.

- Experience integrating Salesforce Marketing Cloud with other CRM and third-party platforms.

- Ability to analyze data, provide insights, and drive marketing optimization.

- Excellent client-facing and communication skills, with the ability to present ideas and solutions effectively.

- Strong problem-solving skills and the ability to work independently.

Preferred Skills :

- Salesforce Marketing Cloud certifications (e., Marketing Cloud Consultant, Marketing Cloud Email Specialist).

- Experience with scripting languages (AMPscript, SSJS) for personalized content creation.

- Familiarity with analytics tools and reporting dashboards.

- Understanding of marketing compliance regulations (GDPR, CAN-SPAM, etc)