Assistant Manager - Marketing

Roles & Responsibilities

• Marketing Operations: Create business profiles, presentations, and marketing collateral (posts, posters, invitations, business cards, ID cards).
• Brand Management: Oversee the branding identity email accounts of the organization and handle related website form submissions.
• Social Media Marketing: Manage the social media presence of the Group or business entities on Instagram and LinkedIn
• Develop and maintain monthly social media calendars based on campaign goals and target verticals.
• Prepare, Review and implement social media content with an approval.
• Monitor and analyze the Google Business Pages and reviews.
• Website Development & Management
• Oversee website maintenance, upgrades, and updates.
• Maintain records of domain and hosting expirations
• Implement new website pages or modifications.
• Implement SEO strategies for improved website visibility and rankings.
• Assist with keyword research, on-page SEO optimization, and off-page SEO link-building efforts.
• Manage the blog page by selecting appropriate SEO-focused keywords and topics.
• Create, Review, and manage blog content for publication.
• Review and analyze monthly progress reports for Social Media Marketing and SEO, comparing them with past performance.
• Analyze Google Analytics data to understand website traffic and target audience behavior.
• Search for the topics and manage all blog content before publication.

Preferred candidate profile

Strong understanding of marketing principles, strategies, and tactics.

Experience with content creation, social media management, SEO, and email marketing.

Proficiency in using marketing automation tools and analytics software.

Excellent communication and interpersonal skills.

Ability to work independently and as part of a team.

Strong analytical and problem-solving skills.Role & responsibilities