Assistant Marketing Manager

Role & responsibilities

Job Description:

Job Summary:

We are seeking a highly skilled and experienced B2B Marketing Communications Manager to join our team. The successful candidate will be responsible for developing and executing effective marketing strategies and campaigns to promote our products and services to businesses. This role requires a strong understanding of B2B marketing, excellent communication skills, and the ability to collaborate with various teams.

Responsibilities:

• Develop and implement B2B marketing strategies and campaigns that align with company goals and objectives
• Collaborate with the sales team to create and execute targeted marketing programs to generate leads
• Create and manage the production of marketing materials, including white papers, case studies, and product videos
• Manage the company's online presence, including website content, social media, and email campaigns
• Measure and analyze the effectiveness of both online and offline marketing campaigns and adjust strategies as needed.
• Should be able to manage SEO, Google Adwords, Amazon Advertising, and e-commerce tools
• Develop and maintain relationships with key industry partners and vendors
• Manage the marketing budget and track expenses to ensure efficient use of resources
• Stay up-to-date with industry trends and market conditions to inform marketing strategies

Preferred candidate profile

Personal & Professional Skill Set:

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in B2B marketing communications, preferably in a technology-related industry
• Strong project management skills and the ability to manage multiple projects simultaneously
• Excellent verbal and written communication skills
• Strong analytical skills and the ability to interpret data to inform marketing strategies.
• Familiarity with marketing automation tools and CRM systems
• Ability to work independently and as part of a team
• Comfortable working in a fast-paced, dynamic environment