Marketing Assistant Manager

Job Posting: Regional Marketing Assistant Manager
Location: Malabar National Hub - Andheri MIDC
Company: Malabar Gold & Diamonds,


Position: Deputy/ Asst Manager - Regional Marketing

Job Summary: We are looking for a dynamic and results-driven Regional Marketing Assistant Manager to join our team. This role will be responsible for supporting regional marketing activities, including the development and execution of marketing plans, campaigns, budgets, and events. The ideal candidate will be a strong communicator with a deep understanding of local market trends, customer preferences, and competitive landscapes.

Key Responsibilities:
-Support the Marketing Manager, Regional Head, and Store Heads in developing marketing plans, calendars, and budgets for assigned regions.
-Plan and implement Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities for assigned regions and stores.
-Develop and execute regional marketing campaigns, advertisements, and promotional activities in line with the companys goals.
-Assist in preparing regional marketing budgets for campaigns, events, and exhibitions.
-Consolidate store marketing plans to establish a comprehensive regional marketing strategy focused on maximizing returns.
-Conduct market research to understand the local competitors and customer base, recommending tailored campaigns for target customers.
-Identify catchment areas for stores and design targeted marketing plans to drive foot traffic.
-Support the expansion of new stores through market research and pre-opening exhibitions.
-Analyze existing stores' performance and suggest actions to boost business and profitability.
-Plan and execute outdoor and indoor exhibitions before store openings.
-Monitor and assess the performance of marketing campaigns and adjust strategies to improve sales and profitability.
-Leverage effective marketing communication tools to build consumer awareness, strengthen market penetration, and achieve sales targets.
-Plan and execute local events, promotions, and sponsorships to enhance brand visibility.
-Coordinate the development of marketing materials and ensure efficient, timely, and cost-effective execution of campaigns.
-Work closely with the Corporate Marketing Department on branding, digital, creative, PR, media, and visual merchandising initiatives.
-Coordinate the creative requirements for stores and collaborate with both regional and corporate teams for alignment.
-Organize and manage regional-level events, campaigns, and exhibitions, ensuring high impact and brand consistency.

Requirement and Qualifications:
-Bachelor’s degree in Marketing, Business, or a related field.
-Minimum of 7+ years of experience in regional marketing, retail marketing, or a similar role.


Interested candidates can email their resume at mehjabin.chaudhary@malabargroup.com