Content Marketing Lead

Content Management

• Develop and execute content marketing strategies to drive brand awareness and lead
• generation
• Create and manage editorial calendars for blog, social media, email, and other content
• channels
• Conduct keyword research and optimize content for SEO
• Collaborate with cross-functional teams to develop and distribute content assets such
• as whitepapers, case studies, videos, and infographics
• Analyze and report on content performance metrics to inform future content
• strategies
• Manage and grow social media channels, including creating and curating content,
• engaging with followers, and running paid social campaigns
• Develop and manage email marketing campaigns, including creating and segmenting
• email lists, writing and designing emails, and analyzing campaign performance

Support Marketing Operations Management in

• Developing, implementing, and refining marketing processes and workflows to ensure efficiency and scalability across different time zones.
• Collaborating with marketing, sales, and product teams in the UK and globally to ensure alignment and effective communication.
• Managing and optimising marketing automation platforms (e.g., Active Campaign).

Support Data Analysis and Reporting in:

• Monitoring and analysing marketing performance data to assess the effectiveness
  of campaigns and make tactical improvements and strategic recommendations.
• Maintaining and managing the marketing database, ensuring data accuracy and compliance with data privacy regulations applicable in the UK and globally.

• Support Budget Management and assisting in the development and management of the global marketing budget.
• Tracking and reporting on marketing expenditures, ensuring cost-effectiveness and return on investment (ROI).
• Cross-Functional Collaboration:
• Work closely with the sales team to ensure seamless lead handoff and follow-up processes.
• Partner with the pre-sales and sales team to align marketing strategies with product launches and updates.

What you will bring to the team

• Bachelors degree in Marketing, Business Administration, or a related field, or equivalent professional experience.
• 4+ years of experience in marketing content creation and operations, preferably within the IT or technology sector.
• Experience in marketing automation platforms (e.g., ActiveCampaign, HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and cultures.
• Detail-oriented, proactive, and adaptable to change.