Capgemini - GTM Lead - Marketing Operations (15-20 yrs)

Job title: GTM Lead-Marketing Operations

Location: Kolkata/Mumbai/Noida

Grade: E2

About Capgemini:

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries.

With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

The Group reported 2023 global revenues of 22.5 billion. Capgemini in India comprises nearly 175,000 team members working across 13 locations: Bangalore, Bhubaneswar, Chennai, Coimbatore, Gandhinagar, Gurugram, Hyderabad, Kolkata, Mumbai, Noida, Pune, Salem and Tiruchirappalli.

About BSV:

- Business Services India is a global business line that maximizes our deep consulting, digital technology, and operational expertise to shape the future of business operations with intelligent automation in order to create outstanding value for our clients, for Capgemini, and for our people. Capgeminis Business Services has a proven reputation, documented industry and functional experience, comprehensive portfolio and collaborative engagement.

- We are highly differentiated, so the worlds leading organizations trust us to dramatically improve their business performance and shareholder values.

Why Join Capgemini?

- The choices you make today lay the foundation for change tomorrow.

- Choosing Capgemini means having the opportunity to make a difference, whether for the worlds leading businesses or for society. It means getting the support you need to shape your career in the way that works for you. It means when the future doesnt look as bright as youd like, you have the opportunity to make change: to rewrite it.

- When you join Capgemini, you dont just start a new job. You become part of something bigger. A diverse collective of free-thinkers, entrepreneurs and experts, all working together to unleash human energy through technology, for an inclusive and sustainable future.

- At Capgemini, people are at the heart of everything we do! You can exponentially grow your career by being part of innovative projects and taking advantage of our extensive Learning & Development programs. With us, you will experience an inclusive, safe, healthy, and flexible work environment to bring out the best in you! You also get a chance to make positive social change and build a better world by taking an active role in our Corporate Social Responsibility and Sustainability initiatives. And whilst you make a difference, you will also have a lot of fun.

The Opportunity:

- Capgeminis Connected Marketing Operations practice offers and delivers Marketing Operations services to its top fortune 500 clients. Our portfolio of services is focused on delivering latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients.

- We are looking for a results-oriented senior leader to lead the global delivery & client relationship management for multiple projects. If you are driven by hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!

Role & Responsibilities:

- Execute go-to-market strategy for Capgeminis Marketing Operations services, including Pre-Sales, Sales, Demand Generation, Marketing, Partner, Sales Operations, and field activation.

- Drive short-term and long-term go-to-market plan aligned to the global and local GTM initiatives focused on installing the capability as a high-growth offering from Capgemini.

- Work with key executives and business stakeholders, set the marketing budget & goals, create world-class marketing campaigns, and participate in end-to-end sales activities.

- Be focused on demand generation through cross-sell-up sell in existing accounts, as well as new logo acquisition.

- Report on contribution to sales and effectiveness of campaigns.

- Work with the global delivery team and the subject matter experts to define and develop Marketing

Operations services aligned to the market trends and client needs.

- Stay aware of the competitive landscape and develop tactical and strategic programs to ensure successful deal closures.

- Own and anchor all sales activities including response creation, proposal development, commercials client interactions etc.

- Be part of the pre-sales team to create best-in-class sales collaterals and pitch documents.

Domain Knowledge:

- Good understanding of the latest tech and platforms in marketing domains

- Previous experience with leading delivery in a recognized agency will be an added advantage.

- Experience with international clients, especially US and EU is required.

- Working experience with cross cultural teams spread across India, Latin America and European centers is required.

- Understanding of the latest digital tools and the respective market leading software products.

Industry Experience:

- Industry Experience in FMCG/ Retail/CPRD is preferable.

Our Ideal Candidate:

Candidate Background & Qualification:

- At least 13-20 years of related work experience in driving go-to-market activities for outsourcing services (supply chain focus see above).

- 5 to 7 years of work experience in marketing operation services sales.

- Advanced Business Degree, MBA or equivalent

- Strong knowledge of go-to-market strategy and channels for supply chain operations

- Should have driven end-to-end execution of go-to-market programs

- Should have hands-on experience in driving result-oriented campaigns for demand/lead generation, new logo acquisition.

- Drive to excel and growth-oriented leadership style

- Should be able to show flexibility and work in an agile environment

- Team management experience will be a plus

- International leadership experience is a must-have

- IT/BPO B2B sales experience