Campaign Specialist

Responsibilities


As a Campaign Specialist,you are responsible for handling clients across industries within the quality space. You will be responsible for managing the complete investigation process related to quality and compliance controls.
If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there's no limit to what you can accomplish here.

Your primary responsibilities include:

Build campaign journeys, filter entry audience

Build emails using content builder in SFMC

Creation email communication by drag and drop

Communicate with market point of contacts

Investigate journey bugs

Create and update data extensions for send and personalization requests

Attach creatives to a journey for final deployment

Build cloud pages whenever required to connect the email using CTAs

Creation of user input form pages

Ability to write to Data Extensions

Build required automation in Automation Studio whenever required

Build error and exception handlers to prevent unhandled risk

Required education
Bachelor's Degree

Preferred education
Master's Degree

Required technical and professional expertise


·Graduate with 3+ years of experience in Marketing Automation

·Minimum 2+ years of experience using AMP scripting

·Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience

·Basic HTML knowledge

·Understand campaign brief and campaign flow

·Able to communicate with market representatives to clarify campaign

·Good Communication skills

·Understand the data model and how the database works (primary + foreign key, relations)

·Able to read and edit HTML/CSS code

·Basics of SQL

·Salesforce Marketing Cloud knowledge