Digital Writer - Lifestyle Asia India

Lifestyle Asia is searching for a talented writer with experience in covering global entertainment, pop culture and high net worth individuals. Reporting to the Senior Editor - Digital Growth, the candidate will write and publish articles on a daily basis and work towards digital KPIs to produce high quality content for our readers.

KEY RESPONSIBILITIES

• Independently coming up with story ideas and angles for the different verticals keeping aspects like brand positioning and traffic generation in mind
• Write daily, SEO-friendly online articles that are relevant to our audience
• Reacting to news events and pushing out timely breaking news on all channels
• Following and analysing competitors on websites and social media

QUALIFICATIONS

• Excellent writing and communication skills in English
• Keen interest, knowledge and contacts in the world of entertainment
• Possess 3+ years experience in digital media in India
• Proven track record of writing engaging well-researched, SEO-friendly stories and headlines
• Detail-oriented, resourceful and can work fast under daily deadlines
• Ability to optimise content for all distribution channels (Google, Facebook, Instagram, etc.)
• Ability to analyse traffic data to identify user needs and gaps in content
• Social media-savvy and always staying on top of trending topics
• Experience using CMS such as Wordpress
• Knowledge of analytics tools such as Chartbeat
• Experience in working with digital KPIs (engagement, reach) and knowledge how to improve them
• Working ability of image editing software
• Practical knowledge of video production/editing and being in front of a camera is a plus
  

About us

BurdaLuxury is one of Asia s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 16 countries, employs more than 11,000 people and publishes around 500 products.