Head - Marketing - FMCG (15-20 yrs)

- Marketing Strategy Development:Define and implement both short-term and long-term strategic priorities to guide marketing operations. Craft comprehensive strategies grounded in market research and consumer insights to effectively position the brand and drive customer engagement.

- Brand Positioning & Customer Insights: Conduct in-depth market research and customer segmentation to strengthen brand positioning and enhance market presence.

- Develop initiatives aimed at boosting brand visibility and fostering customer loyalty across key target segments. Business Plan Execution:Lead the marketing team in achieving annual business objectives by executing strategic campaigns, meeting sales volume and value targets, and ensuring brand profitabilityThe marketing function focuses on developing both short- and long-term strategic priorities to strengthen brand positioning, customer engagement, and profitability.

- By leveraging market research and consumer insights, the team designs initiatives to enhance brand visibility, loyalty, and market share through innovative ATL and BTL campaigns. New product development plays a key role in addressing market gaps and evolving consumer needs.

- Business objectives are achieved by executing impactful marketing activities that meet sales targets and drive brand profitability. Additionally, the team emphasizes out-of-the-box campaigns, industry leadership, and fostering a high-performance culture through continuous team development and mentorship.

- The ideal candidate should hold an MBA in Marketing or a related field from a reputable institute, with 15+ years of experience in FMCG marketing and new product development. They must demonstrate a proven track record in leading Pan-India brand strategies, driving product innovation, and spearheading market expansion initiatives.