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Manager/Senior Manager - Marketing (2-8 yrs)

2-8 years

Manager/Senior Manager - Marketing (2-8 yrs)

BrandMyHR

posted 5d ago

Job Description

1. Spearheading Marketing Campaigns with Key Partners:

- You will lead collaborative marketing initiatives with strategic partners, ensuring that both brands work toward shared objectives.


- This includes managing joint campaigns, co-marketing efforts, and maintaining strong relationships with key partners to maximize brand exposure, reach new audiences, and drive business growth.

2. Executive Marketing Strategies:

- You'll be responsible for designing comprehensive marketing plans that align with the company's business goals.


- This involves analyzing market trends, understanding customer needs, and identifying opportunities for growth.


- You'll execute these strategies by coordinating cross-functional teams, ensuring alignment, and adapting the approach based on performance data to optimize results.

3. Crafting Content Ideas & Pitch Decks:

- Developing creative content strategies that resonate with target audiences will be a key part of your role.


- You'll come up with content ideas, ranging from blogs and videos to social media posts, and present them in engaging pitch decks to secure approval from leadership and stakeholders.


- These decks will clearly outline the goals, execution plan, and expected outcomes.

4. Devising Both Online and Offline Marketing Strategies:

- You'll design a multi-channel approach, combining both digital and traditional marketing methods.


- This includes creating online campaigns such as social media ads, email marketing, and SEO, along with offline tactics like organizing events, trade shows, or roadshows to increase engagement and build brand recognition across multiple touchpoints.

5. Assisting the Sales Team & Contributing to Successful Deal Closures:

- Your role will be crucial in empowering the sales team with the resources they need to convert leads into customers.


- This includes providing sales materials, market insights, and campaign results, as well as supporting them with targeted marketing initiatives that nurture leads and make the sales process more effective.

6. Establishing Strategic Alliances with Production Houses to Develop Co-branded Content:

- You will seek and build strong relationships with production houses, media agencies, and influencers to create co-branded content that amplifies both brands' messages.


- This collaboration could involve video series, webinars, or other digital content that serves both marketing objectives, helping to build trust and increase visibility in key markets.

7. Working Closely with the MD to Develop New Marketing Strategies:

- You'll partner with the Managing Director to shape the long-term direction of the company's marketing efforts.


- By contributing market insights and innovative ideas, you'll help craft strategies for new product launches, market expansion, and brand positioning, ensuring that the marketing initiatives align with the company's broader vision and growth plans


Functional Areas: Sales

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