BrancoSoft - Manager - Email Marketing (3-6 yrs)

About the Role:

We are seeking a highly motivated and data-driven Email Marketing Manager to join our growing marketing team.

As the Email Marketing Manager, you will be responsible for developing and executing our email marketing strategy, driving engagement, generating leads, and nurturing customer relationships through targeted email campaigns.

You will play a vital role in optimizing our email marketing efforts and contributing to our overall marketing success.

Key Responsibilities:

Email Marketing Strategy & Planning:

- Develop and implement a comprehensive email marketing strategy aligned with business objectives and target audience needs.

- Define key performance indicators (KPIs) and track email campaign performance to measure ROI and optimize email marketing spend.

- Create and manage email marketing calendars and editorial schedules.

- Conduct A/B testing and analyze email campaign results to improve open rates, click-through rates, and conversions.

Email Campaign Execution:

- Design, build, and execute engaging and personalized email campaigns, including newsletters, promotional emails, transactional emails, and automated email sequences.

- Segment email lists and target specific audience segments with tailored messaging.

- Manage email marketing automation platforms and tools.

- Ensure email deliverability and compliance with email marketing best practices and regulations (e.g, CAN-SPAM, GDPR).

Content Creation & Management:

- Collaborate with content marketing and creative teams to develop compelling email content and visuals.

- Optimize email content for readability, engagement, and mobile responsiveness.

- Manage email templates and ensure consistent branding across all email communications.

Data Analysis & Reporting:

- Analyze email campaign data and generate reports on key metrics, including open rates, click-through rates, conversions, and unsubscribe rates.

- Use data-driven insights to optimize email campaigns, improve segmentation, and personalize messaging.

- Track and report on email marketing ROI and make recommendations for improvement.

Collaboration & Communication:

- Collaborate effectively with marketing, sales, and other cross-functional teams.

- Communicate email marketing performance and insights to stakeholders.

- Stay up-to-date on email marketing trends, best practices, and new technologies.

Qualifications:

Essential:

- 3+ years of experience in email marketing roles with a proven track record of success.

- Strong understanding of email marketing principles, best practices, and analytics.

- Experience with email marketing automation platforms (e.g, Mailchimp, Constant Contact, HubSpot, Marketo).

- Excellent analytical and problem-solving skills with the ability to analyze data and draw insights.

- Strong written and verbal communication skills.

- Bachelor's /master's degree in Marketing, Business Administration, or a related field