Specialist - Content Marketing - Asset Management/Mutual Funds (8-10 yrs)

About this role:

- We are seeking a dynamic Content & Product Marketing specialist to drive strategic marketing initiatives for our asset management products. The ideal candidate will be responsible for creating compelling content, enhancing brand positioning, and driving investor engagement across various channels.

- This role requires a deep understanding of financial markets, investment products, and the ability to translate complex concepts into engaging content.

Key responsibilities:

Content Marketing:

- Develop and execute a content strategy aligned with the firm's investment philosophy and market positioning.

- Create high-quality content, including whitepapers, investment insights, market commentaries, blogs, and educational materials.

- Collaborate with investment teams to translate market trends and fund performance data into investor-friendly narratives.

- Manage content distribution across digital platforms, including websites, social media, and email campaigns. Optimize content for SEO keywords to improve visibility and audience reach.

Product Marketing:

- Lead go-to-market strategies for new investment products, ensuring strong messaging and positioning.

- Develop marketing collateral, including product brochures, pitch decks, factsheets, and presentations.

- Work closely with sales teams to provide training and materials that support client interactions.

- Conduct competitive analysis and market research to enhance product differentiation.

- Coordinate investor education initiatives through webinars, podcasts, and thought leadership campaigns.

Stakeholder Collaboration:

- Work closely with fund managers, analysts, compliance, and legal teams to ensure accurate and compliant messaging.

Key skills and experiences:

Skills:

- Education: MBA/PGDM in Marketing, Finance, or a related field; CFA/CAIA certification is a plus.

- Experience: 8-10 years in content or product marketing within asset management, mutual funds industry.

- Strong understanding of investment products, regulatory guidelines, financial markets, and investor behavior.

- Excellent written and verbal communication skills.

- Proficiency in product marketing

- Ability to translate technical financial concepts into clear, engaging narratives.

- Strong analytical skills and ability to interpret performance metrics.