Marketing Manager - Trade Generics - Pharma (5-10 yrs)

Marketing Manager (Pharma companies only)

Designation: Marketing Manager, Trade Generics

Location: Flexible

Key Responsibilities:

- Setup overall Marketing & Product management strategy

- Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on Direct-to-retail model of sales

- Work closely with the senior advisor & state sales manager for brand building, marketing and promotion

- Initially report to promoter and later to BU head

Educational Qualification:

- Bachelors/MBA

- 5+ years of marketing experience in the trade generics division of a pharmaceutical company is must

- Relevant roles: Marketing Manager/Marketing Executive of a pharmaceutical company

- Prior experience of leading the marketing efforts from scratch for a new pharma company/division, focused on Trade Generics is preferred

Branding & Marketing Strategy:

- Branding: Guide the product branding, competitor benchmarking to create differentiation for client

- Marketing budget & monitoring: Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness

- Regulatory compliances: Ensure all marketing activities comply with pharmaceutical regulations

Role Summary:

- Support to sales team in pilot launch & pan India scale-up

- Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel

- Actively involve with inputs to create the playbooks from pilot learnings

Promotional Materials/Programs:

- Collaterals: Design & develop marketing collaterals to be used by the sales team for product awareness

- Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales

- Overall management of promotional programs, awareness efforts for initial mark penetration and eventual expansion